Motherlove® Herbal Company Celebrates World Breastfeeding Week

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Personal care and breastfeeding products leader supports World Breastfeeding Week and beyond by promoting breastfeeding awareness with the launch of the Nurturing Life Foundation.

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Breastfeeding is a natural safety net against the worst effects of poverty

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– Motherlove Herbal Company, the trusted leader in personal care and herbal supplements for pregnancy, breastfeeding and babies, celebrates World Breastfeeding Week, August 1 – 7, in partnership with La Leche League International (LLLI.) Motherlove is a gold-level sponsor in the 2005 La Leche League USA World Breastfeeding Week, http://www.lllusa.org/lllusa/sponsors.html. This event promotes awareness on the benefits of breastfeeding and provides education and training. The weeklong celebration carries into the entire month of August where Motherlove is also donating to breastfeeding awareness events nationwide.

"Breastfeeding is a natural safety net against the worst effects of poverty," says James P. Grant, former executive director for UNICEF. The benefits of breastfeeding have long been recognized as a major contributor to the overall health of both mother and baby. Lactation consultants, the American Academy of Pediatrics, the World Health Organization and many other experts encourage women to breastfeed for one year or longer. As study after study reveals, breast milk provides the best infant nutrition, protects against infection and supports brain development. It also has many benefits for mothers’ health and wellbeing. Learn more about the benefits of breastfeeding and breast milk at Motherlove Herbal Company’s FAQ page, http://www.motherlove.com/faq_whybreastfeed.php.

Motherlove is also celebrating its 15th anniversary with the launch of the Nurturing Life Foundation, http://www.motherlove.com/nurturinglifefoundation.php, Motherlove’s gift back to mothers everywhere. The Nurturing Life Foundation is donating a portion of the company’s after-tax profits to promote breastfeeding awareness and support mothers-in-need nationwide. It is also providing scholarships to the Breastfeeding Peer Counselor (BPC) Program, an LLLI program.

The key to Motherlove’s success is its uncompromised quality and commitment as an educational resource on breastfeeding and natural personal care during pregnancy and beyond. “15 years ago, there were no products available to address the specific concerns of pregnancy and breastfeeding that were truly pure and organic,” says Kathryn Higgins, founder of Motherlove. All of Motherlove's products are made using certified organic herbs without any synthetic ingredients whatsoever -- there are no petroleum-based ingredients (such as mineral oil), artificial fragrances, dyes or preservatives (such as methyl and propyl paraben) that are commonly found in body care products. All of Motherlove’s products are designed to provide safe, holistic alternatives for mothers who are concerned about what they use during their pregnancies, while breastfeeding and on baby’s delicate skin.

Motherlove Herbal Company has just launched two new products – Goat’s Rue Vegetarian Capsules, http://www.motherlove.com/product_goats_rue_veg.php and a Lactation Pack, http://www.motherlove.com/product_lactation_pack.php. The Goat’s Rue Vegetarian Capsules contain a liquid concentrate to help build mammary tissue enabling adoptive mothers, women with PCOS (Polycystic Ovarian Syndrome) and breast reduction surgery to successfully breastfeed. The suggested retail price is $24.95. The Goat’s Rue Vegetarian Capsules join Motherlove’s bestselling More Milk Plus Vegetarian Capsules, also a liquid concentrate, http://www.motherlove.com/product_more_milk_plus_veg.php, as the most effective and convenient breastfeeding support products available today.

The new Lactation Pack, available at a suggested retail price of $21.95, contains 1/2 oz. More Milk Plus Liquid Extract, 1/2 oz. Goats Rue Liquid Extract and samples sizes of the More Milk Plus and Goats Rue Vegetarian Capsules, 1/4 oz. Nipple Cream, and a 1/4 oz. Diaper Rash Relief. The Lactation Pack will help women decide which breastfeeding support product is right for them.

In 2005, Motherlove Herbal Company expanded its educational efforts with the launch of the Nurturing Life newsletter. The quarterly newsletter will provide accurate and up-to-date information on a variety of topics important to pregnancy and breastfeeding. Every issue will feature an “Herb of the Quarter,” which will offer an in-depth look at the herb. Consumers can receive the newsletter via email by subscribing online at http://www.motherlove.com/newsletter.php.

The entire Motherlove line, including the new Goat’s Rue Vegetarian Capsules, new Lactation Pack and More Milk Plus Vegetarian Capsules can be purchased via the company's website, http://www.motherlove.com or by calling 888-209-8321. The website also features a convenient store locator for finding the nearest Motherlove retail outlet. Retail locations include natural foods stores and pharmacies, maternity and breastfeeding boutiques, hospitals and spas nationwide.

Motherlove Herbal Company

Based in Laporte, Colo., Motherlove Herbal Company was conceived by nationally recognized herbalist and author Kathryn Higgins. Through Motherlove, the journey of childbirth is supported by Nature's healing herbs. Motherlove is dedicated to crafting the finest quality, safe and effective products for pregnancy, breastfeeding and babies, while supporting the sustainable practice of growing and gathering herbs with integrity and reverence for our planet.

Contact:

Maria Jekic

303-443-5904

stridestar@comcast.net

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