Forget Milk; Today's Mom Serves Up Milk Bones

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Women arenÂ?t just raising kids these days; they're raising dogs as if they were children -- very lucky children who deserve, and get, the best of everything. Some even get to dress just like "mommy."

Her friends threw her a puppy shower. She’s been on the waiting list at a renowned obedience school for two years. And she buys handmade crystal collars for her special guy, just because.

Meet today's new "mom" -- she loves her "baby" and isn’t afraid to spoil him rotten.

If you think it’s just the celebrities of the world who are pampering their dogs as if they were babies, think again. More and more couples and single women are opting to raise dogs instead of children. According to the American Animal Hospital Associations’ 2001 pet owners survey, 83% of owners refer to themselves as their pet’s Mom or Dad, and over 63% say "I love you" to their pet at least once a day.

Laurie Vien, the owner of Bark & Sparkle -- an online boutique that sells handwoven dog collars made entirely of Swarovski crystals and sterling silver—shuttles her family to and fro in a car whose license plate reads: 4K9KIDZ. "The fact that I’m owned by 4 dogs I cherish gives me a real understanding of why people want to carry their dogs around, spoil them, and treat them like members of the family -- because they are!" she explains.

Vien’s babies get nothing but the best, especially given the hardships they’ve endured. "Ben and Jerry, my 2 littlest Yorkies, were puppy mill rescues. They’ve been through so much that now I spoil them as much as I can." That’s what inspired her to launch Bark & Sparkle. "I found lots of collars made with glue-on rhinestones, but I didn’t see any made entirely out of crystal. I wanted something that would really sparkle." Turns out her clients did, too.

While Vien’s "collars with cachet" have been popular with her canine consumers, she’s had a bit of a problem getting the moms to keep their paws off the sparkling jewelry. "I decided to launch our Mommy & Me line after watching my clients wistfully holding up our dog collars to their own necks and draping them over their wrists," Vien explains, adding, "What lucky dog wouldn’t want to match its mommy?"

Bark & Sparkle is an online boutique that sells high-end jewelry for dogs. Their custom collars are made entirely of Swarovski Crystals and Sterling silver. Bark & Sparkle also offers a Mommy & Me concept, specializing in matching collars and chokers/bracelets for women and their "babies." To learn more about Bark & Sparkle, please call 802.893.2345 or visit http://www.barkandsparkle.com

CONTACT INFORMATION:

Laurie Vien, Owner, Bark & Sparkle

802.893.2345

http://www.barkandsparkle.com

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