RSS vs. Email – The Battle for Selling to Consumers at

Share Article email newsletter subscribers are finding that they can now get coupons pulled to them daily through the use of the newly implemented RSS coupon feeds. announces the recent launch of RSS (Really Simple Syndication) feeds online at, changing the way online shoppers find coupons. Only a few months ago, the coupon shopping site's subscribers had to wait for a bi-monthly newsletter full of special offers through the site. Now shoppers are able to pull the offers into Feed Reader sites like My Yahoo!, Bloglines and Klipfolio. Not only can subscribers pull newly added coupons or select coupons by category, they can also select coupons specific to retail stores like Best Buy, Blue Nile or even Weight Watchers.

“This is really ground breaking.” says Richard Booth, CEO and founder of “In the past, newsletter subscribers had to sort through our newsletter to see if any coupons they wanted were in there, now they receive only the coupons they are interested in via these feeds. If they only want the latest coupons from Best Buy, they just add that RSS feed to through aggregator program like My Yahoo!.”

He added, "With Microsoft talking about adding RSS integration into its new Internet Explorer version sometime in 2005, I think the usage of RSS will really take off at the consumer level, and this is only the beginning."

The benefit of RSS to subscribers is less clutter in the inbox and no need to sign up for newsletters that may not even deliver desired results from a specific store. Publishers benefit by presenting well-targeted coupons to consumers. RSS feeds also bypass the issues with spam blockers and cluttered inboxes, ensuring consumers receive the information they have requested.

"It's not surprising to see a leading affiliate like providing RSS-enabled coupon and promotion services to its shoppers," says Jeff Molander, CEO of Molander & Associates Inc. and publisher of "RSS is going mainstream on a bullet and before you know it consumers will come to expect such conveniences from shopping sites."

Trends show that the consumer’s ability to pull exactly the kind of content they want is both important to them and can translate into more sales for merchants. “The days of waiting for someone to send you an email just can’t match up against receiving the information when it’s available, in real time, through the RSS system,“ says Booth. “Email is not dead by any means, nor is it even threatened in the near term, but by the same token, RSS is here to stay.”

To find out more about the type of RSS feeds available through, go to

About is a privately held company headquartered in Yorba Linda, Calif. For more information, please visit their site at


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