College Jocks Establish Online Superstore for Dorm Room Furniture and Supplies

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Student entrepreneurs start new site offering college-approved styles for dorm rooms at affordable prices below retail.

Most business students believe that the only avenue to succeed in a career is through the corporate world, but there are great opportunities available that are mostly overlooked. I hear of great business ideas coming from other students all the time, but the inspiration is short-lived and rarely do they follow through. Jon, Nick, and I are living proof that it is possible to start on your own.

Who said that men don't care about outfitting a living area? Who said that jocks don't care about interior design? Three college jocks - Shaun Hunte, and Jonathan and Nicholas Corto - have teamed up in using their business savvy and creative eye to start Extreme Dorms, LLC, an online superstore for dorm room furniture, décor, and organization supplies for incoming students.

The jocks turned businessmen want to help Moms and Dads who are going crazy shopping all over town at the various bed and bath stores. Parents can now find the very best for their sons' and daughters' dorm rooms at http://www.extremedorms.com. The products meet the approval of the college style and are much more affordable than the retail stores that cater more towards homes. The site offers products with an unmistakably up-tempo design that give the subtle, yet spectacular look that college students are currently seeking. Products range from Twin XL linens that fit college beds, to closet organizers, throw pillows, lighting, picture frames, etc. The best part is that no longer will moms and dads have to transport their goods across the country, as the site delivers directly to the dorm.

Jonathan Corto, a third year starting linebacker on the Division I-AA program at Sacred Heart University (CT) is known as the fiercest hitter on the team, leading the defense with a total of 84 tackles in only 10 games this past season. He also returned a fumble and an interception for touchdowns. Shaun Hunte is a third year running back at Sacred Heart that is well respected on the team for his quickness to the hole, averaging just shy of 4.0 yds/ game. Nicholas Corto was an influential starting lacrosse midfielder, combining for 23 goals in two seasons at Division III Babson College (MA), the highly reputable school for entrepreneurship.

Between busy schedules of varsity sports, studying, and business classes, the Corto brothers and Hunte managed to establish a lucrative out-of-house business that works to make the transition from high school to college easy. "We always had a difficult time finding the products we needed for our dorm room," says Jonathan Corto, Vice-President of Product Development. "We saw an opportunity for a business and we jumped on it."

When asked about why they started the business, Shaun Hunte, Vice-President of Marketing responded, "Most business students believe that the only avenue to succeed in a career is through the corporate world, but there are great opportunities available that are mostly overlooked. I hear of great business ideas coming from other students all the time, but the inspiration is short-lived and rarely do they follow through. Jon, Nick, and I are living proof that it is possible to start on your own."

This is not to say that starting a business has been any kind of easy endeavor on the boys. Entrepreneurs require many skills in finance, marketing, and management, a large degree of discipline, and willingness to work seventy to eighty hour weeks.

When asked if they could offer their advice to aspiring entrepreneurs, Nicholas Corto, VP of Finance responded, "Start with anything that you feel you are passionate about. Then, try to think of ways you can develop a niche product or service in this area that would eliminate customer pain. Research, research and research some more. Try a simple survey and gather focus groups. Get your idea out to everyone you know and identify where the most pain lies."

Passion is critical, but as the old saying goes, "It takes money to make money." Interesting enough, the boys have managed to keep costs at a minimum by holding no inventory, finding effective ways to market the site, and applying for several different SBA backed financial programs offered by Bank of America. "The trick is to do your homework and see what is out there," says Nicholas Corto. "Most of the time, people are misguided that they don't have the money to startup on their own. Just like this business, finding the right financial instruments just takes a little time and creativity."

At this point, Extreme Dorms is expecting a busy season with back to school coming around. They are excited at the opportunities they have given themselves, and welcome the challenges that wait in the future. For more information about Extreme Dorms, or to shop their stylish selection of dorm room furniture and accessories, please visit http://www.extremedorms.com.

Media Contact:

Shaun Hunte

203-253-7634

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