SUN Attracts 15,000 Sports and Entertainment Stars

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New sports and entertainment management company discovers major market demand to become sports and entertainment agents marketing arm. SUN will offer worldwide celebrity marketing through franchised management offices.

SUN Management Group, Inc., has attracted some of the biggest sport and entertainment agents and agencies to expand their talent exposure by joining forces with SUN Management Group and capitalizing on a new concept of franchised sports and entertainment offices.

SUN projects having 33 offices open in key markets by the end of the year and another 100 offices open by the end of 2006. Current leaders from each pertinent area of expertise have been hired to train SUN Management franchisees on how to generate a new level of market demand for celebrities, motivational speakers and star athletes.

SUN client and NFL Pro Bowler, former Dallas Cowboy Player Chad Hennings stated, “This is the type of Company that many professional athletes are looking for because it involves representation both on and off the field and the reach continues into merchandising and events.”

“We’ve created a ‘one stop shopping’ concept that is being very well received in the corporate world,” states CJ Comu, SUN Chairman and CEO. “Our research into the $212 Billion sports industry alone showed that very few corporate decision makers had a clear path on where to go to hire an athlete for product endorsement or appearances. Now they can place one call to SUN and have access to over 15,000 celebrities and support for any type of marketing or promotional event they may need.”

Having the company’s headquarters in Dallas allowed SUN to immediately solidify working relationships with Dallas Cowboys Football, Dallas Mavericks Basketball, Texas Rangers Baseball and the Dallas Stars Hockey.

The unique services offered by SUN have garnered the attention of the Dallas Convention and Visitors Bureau. According to Tara Green, Director of Sports Marketing, “It is great to know that SUN exists, because now I have a resource to direct the calls and inquires for local and national talent to one source. Having this resource will help me and our clients when booking events in Dallas and make their function more enjoyable and productive.”

Under the SUN Franchise system, the company will coordinate with Universities around the world to supply internships in its individually owned franchises. Kim Holladay, Director of the BBA Career Services at SMU/ Cox School of Business stated, “This is great to see an organization like SUN that allows many of our BBA and MBA graduates a chance to connect into a sports marketing company that encompasses all the major disciplines of this industry. This could be a wonderful opportunity for our students and graduates to gain experience in this growing industry.”

The SUN organization consists of, SUN Management Group (professional talent representation) SUN Franchise Group (Global Sports & Entertainment Franchise) and SUN Productions Group (Productions, Event Planning and Authentic Memorabilia).

About SUN Organization:

SUN represents approximately 15,000 Professional Athletes, Entertainers and Speakers – worldwide. SUN Franchise Group and SUN Production Group are wholly owned subsidiaries of SUN Management Group Inc. All SUN Franchise offices are independently owned and operated. All SUN merchandise is authenticated through PROVA or other sources. SUN is a registered trademark of SUN Management Group, Inc.


Mary McKay – Vice President

SUN Management Group Inc.

The Madison Building

15851 Dallas Parkway, Suite 225

Addison, TX, 75001 USA

Tel: 972.392.1414 X 16

Fax: 972.392.1429


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Douglas Keane
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