MarketingSherpa and KnowledgeStorm to Present "IT Marketing Executive Outlook: Key Tactics to Improve Your Results" in Upcoming Webcast

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Based on findings from new MarketingSherpa Benchmark Guide, Webcast will present data on major trends in marketing information technology products and services in U.S.

We are pleased to once again partner with MarketingSherpa to present the results of their IT Marketing Benchmark Guide

KnowledgeStorm (], the Internet's top-ranked technology solutions content and search site, and MarketingSherpa (], a media company serving professional marketers, today announced that they will host a joint Webcast, titled IT Marketing Executive Outlook: Key Tactics to Improve Your Results, on Wednesday, August 10, at 2:00 p.m. (EDT).

In this free, educational seminar, MarketingSherpa's Anne Holland, publisher and editor, and Stefan Tornquist, research director, will present the findings of MarketingSherpa's IT Marketing Benchmark Guide 2005-2006: Data for Software, Hardware and Services Marketers. The results announced during this Webcast will discuss:

  • What 826-surveyed IT marketers revealed about their results and budgets.
  • What underutilized marketing tactic is now a "must-do."
  • Why a company's email tactics should change.

One hundred percent re-researched and revised for 2005-2006, MarketingSherpa's newest IT Marketing Benchmark Guide brings you all the statistics, results data and real-life numbers you need to improve your marketing strategy, including:

  • IT marketing-specific stats on search engine marketing, email campaigns, PR, Blogs and branding campaigns.
  • What works for webinar and white paper campaigns (and what does not).
  • Fresh data on salaries for IT marketing professionals.

The Guide also contains three special reports:

  • Special Report #1 — How IT Professionals View Online Advertising
  • Special Report #2 — PR Focus: How Technology Trends Affect Media Coverage
  • Special Report #3 — Marketing IT Products and Services to the U.S. Federal Government

To gather the data presented in the Guide, MarketingSherpa surveyed its extensive readership of IT marketers about their real-life experiences. They also interviewed a technology marketer's end prospect — IT professionals, as well as industry experts for anecdotal information. In addition to these interviews, MarketingSherpa utilized existing third-party databases to find previously unpublished information, as well as compiled the "Best Of" data from more than a dozen third-party sources.

"The research team behind the Guide is comprised of former business-to-business marketers who understand what types of information today's technology marketers find useful in planning strategy, budgets and tactics," says Anne Holland. "Taken together, this Guide is a marketer's one-stop source for data on marketing information technology products and services in the U.S. today."

"We are pleased to once again partner with MarketingSherpa to present the results of their IT Marketing Benchmark Guide," says Laurie Hood, vice president of marketing, KnowledgeStorm. "Business-to-business marketers are craving this type of information, and MarketingSherpa does an excellent job of presenting this data in format that is easy for marketers to understand and implement."

To attend this free, educational event on August 10 (2:00 p.m. EDT), please register at: MarketingSherpa Webcast.

About MarketingSherpa

More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site and, MarketingSherpa publishes a wide range of Benchmark Guides, Buyer's Guides and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet's top-ranked technology solutions content and search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes , specialty search sites and syndication partners. Technology vendors use KnowledgeStorm's efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit .

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media Contact:                    

Amber Reed

KnowledgeStorm, Inc.


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