(PRWEB) August 4, 2005
After conducting a series of marketing split tests, Jason Lewis of http//http://www.dropcapitals.com has proven beyond a doubt, that drop capital images can increase readership of web pages, and online sales.
As a dedicated student of marketing techniques, Lewis first discovered the power of the drop capital in the best selling book: ÂOgilvy On AdvertisingÂ by advertising legend, David Ogilvy.
In the book, Ogilvy reveals how the drop capital serves to capture the readerÂs eye. Their attention is then guided naturally from Âleft to rightÂ, into reading the text in the first paragraph.
Lewis decided to test how effective the drop capital would be on a web page, and set up a split test to track the results. The result of the test was significant, with the page displaying the drop capital producing 45% more sales, than the exact same page without one.
Extremely encouraged by the first test, Lewis went on to test the drop capital on two different websites, to make sure the first result wasnÂt a fluke. Again, the tests were very conclusive. Adding a drop capital to the page saw sales conversion rates shoot up by 29% and 40% respectively.
ÂWhat I really like about the drop capital as marketing tool; is its subtlety.Â Lewis said. ÂIt doesnÂt shout: ÂHey! IÂm trying to trick you into reading!Â I like to refer to it as a Âstealth copywritingÂ technique. ItÂs extremely effective, but without flying above the radar.Â
Lewis has now developed a simple 'cut and paste' system for easily creating a drop capital effect on a web page, which can be found at: http://www.dropcapitals.com.
Lewis added: ÂIf you manage a website and can get more people to read the text on your web pages, you are going to start making more sales, itÂs as simple as that. With the drop capital, you have a proven and easy way of achieving this.Â
For more information, including Âvideo proofÂ of the test results, visit: http://www.dropcapitals.com.