"Pimp my Bathroom" Becoming a Reality for More Americans: Booming Demand for Luxury Bathroom Fixtures

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Americans are turning to an unexpected place to express individuality and affirm their social statusÂ?the bathroom. Taking the lead from Hollywood Stars and a new breed of interior designers on television, people all over the country have decided to enhance their homes with fixtures previously found only in luxury spas.

Americans are turning to an unexpected place to express individuality and affirm their social status—the bathroom. Taking the lead from Hollywood Stars and a new breed of interior designers on television, people all over the country have decided to enhance their homes with fixtures previously found only in luxury spas.

Infrared ray saunas, steam showers, and bidet toilets are just a few of the exciting new home spa products beginning to appear in modern master bathrooms. And today it’s not just stars like Will Smith who can afford luxuries like paperless toilets. US spa and bath companies are finding new ways to make these luxury items accessible to the everyday consumer.

According to Christopher Keeling, a real estate professional in Bethesda, Md., modern home improvement is all about finding the right item for the right price. "Twenty years ago, you would only see these types of fixtures in the bathroom of a Hollywood star. Now, everyone is watching shows like MTV Cribs and Trading Spaces and they want their bathrooms to look and feel the same way as the bathrooms they see on television." Due to recent innovations in design, production and sales channels, this desire is no longer a fantasy.

The e-commerce revolution, for example, has contributed to the sharp decline in home spa prices over the last five years. Until very recently, the cost of operating retail space was the most important factor in pricing bulky items like saunas or hot tubs. Now the Internet is allowing vendors to reach customers nationwide without the need for expensive retail locations.

For some consumers the low prices on home spas are providing the opportunity to show-off to friends and family. “Installing a sauna or high-end steam shower is a great way impress the neighbors and a wonderful means to enhance your quality of life," says David Petersen of Wasauna, a Phoenix, Ariz. maker of home spa products.

Wasauna's sales of these luxury items have nearly doubled over the past 12 months, with handmade spruce wood saunas as the best selling item.

"People want to feel like a star," Petersen says. "And they want to feel that way everyday."

Driven by hit television shows about home improvement and luxury lifestyles, the demand for saunas and other home spa products is growing at breakneck speeds. Meanwhile, low-cost production techniques and e-commerce have brought prices for these luxury items into the reach of millions of consumers.

About Wasauna:

Wasauna has earned a reputation as a leading manufacturer of home spa products including spruce wood saunas, steam showers and hot tubs. Based in Phoenix, Ariz., Wasauna distributes its spa products to customers throughout the United States, Great Britain and Australia.

Contact:

Ryan Petersen

240-764-4727

ryan@wasauna.com

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Ryan Petersen