From “Nigritude Ultramarine” to Backgammon: The SEO World Takes On a Real Word Challenge

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As the SEO function takes on greater significance in the business spectrum, the emphasis of SEO challenges has changed from nonsense terms to real words with real meaning, and real rewards. A serious concern for all business operations functioning in a digital age online, the role of the SEO (Search Engine Optimization) professional has never been more evident.

Marking this transition is the announcement of the latest and largest SEO Competition, a non-fictitious content contest, which challenges SEO gurus to optimize the Internet’s latest game sensation: Backgammon. As online backgammons popularity increases the optimization challenge is a logical one, whilst also proving a real test of the skills of the entrants who are being set the task of optimizing words for which there is already an existing search log. 1,300,000 results to be precise for the most challenging top prize word, backgammon itself.

In total there are four categories of words to be optimized; backgammon, online backgammon, backgammon games, and backgammon rules, with a combined log of 3,400,000 results in comparison to the zero results of the ‘Nigritude Ultramarine’ before the infamous contest started. Organizers of the event have therefore created a much greater prize structure, with a tempting prize pool of $15,000 up for the winning.

The force behind the contest is online marketing company TC.ADS, co-provider of leading backgammon server P65. As the host of the largest online backgammon arena, TC.ADS obviously has a keen interest in seeing the profile of backgammon expand, but as an online marketing company themselves also understand the need for, and practice the art of SEO. “The value of SEO to today’s business is pivotal, yet for some reason contests for this field have involved nonsense words with no logged results. The TC.ADS SEO Challenge is a bit of fun, but it is also a real competition and therefore needed real words,” explained Elad Natanson, president of TC.ADS. “We have already seen an enthusiastic response to the contest, and we look forward to seeing it run its course.”

For those wanting to pitch their SEO skills against the best, the competition runs until December 31st. For more details about how to participate, visit, and join in the live countdown to the finish.

About the sponsors:

TC.ADS is a leading interactive marketing company, specialized in performance based marketing solutions for the most profitable internet fields. Play65, the largest online backgammon server with over 250,000 registered players offering 24-hour play in 12 languages, is provided by TC.ADS.


Claire Allen

PR Director

Julia Wild

Affiliate Relations Coordinator


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