Schneiders® Thinks Ad Agency McDonnell Haynes Is Hot Stuff

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McDonnell Haynes Integrated Communications Partners has been hired to do communications for the Schneiders brand, known for its Canadian market leadership in popular meat categories like hot dogs, luncheon meats, ham and deli meats with brand names that are trusted family favourites across Canada such as Red Hots®, Lunch Mate®, Oh Naturel!™ and Hot Rods®. For over a century, the name "Schneiders" has been synonymous with craftsmanship, tradition, and quality products. The Schneiders brand is owned and distributed by Maple Leaf Foods – Canada’s leading food processor, exporting to more than 80 countries in the world.

McDonnell Haynes Integrated Communications Partners has been hired to do communications for the Schneiders brand, known for its Canadian market leadership in popular meat categories like hot dogs, luncheon meats, ham and deli meats with brand names that are trusted family favorites across Canada such as Red Hots®, Lunch Mate®, Oh Naturel!™ and Hot Rods®.

“We felt that McDonnell Haynes understood and shared the personality that defines the Schneiders brand. They are a high-integrity, warm and down-to-earth group, just like the brand,” said Mark Hornick, Senior Vice President, Marketing and Product Development of Maple Leaf Foods Inc., Schneiders parent company. “They gelled extremely well with our Marketing group. Their energy, results-oriented approach and depth of consumer insight are exactly what we were looking for in a partner to further develop one of the greatest brands in Canada.”

"It is great to have the opportunity to work with such a quality packaged goods company,” said Marylou Hilliard, Executive Vice President at McDonnell Haynes. “Schneiders is a brand that’s a true gem – it has an excellent line-up of quality products and they’re a terrific group of people to work with. We’re thrilled to have been awarded their account.”

Phil Haynes, Co-Founder and Creative Director at McDonnell Haynes commented, “Even though people may not know us for packaged goods advertising, the Schneiders marketing group recognized that we have a very strong team with many years of experience on national brands.”

About Schneiders:

For over a century, the name "Schneiders" has been synonymous with craftsmanship, tradition, and quality products. The Schneiders brand is owned and distributed by Maple Leaf Foods – Canada’s leading food processor, exporting to more than 80 countries in the world.

About McDonnell Haynes Integrated Communications Partners

McDonnell Haynes Integrated Communications Partners is one of the leading, independent marketing communications companies in Canada. Founded in 1986, the agency specializes in brand management and prides itself on taking an integrated, media-neutral approach to message creation. The agency is also recognized for its innovative Maximized Collateral Marketing™ process. The three simple principles of “Look deeper, aim higher and work harder” define the agency’s approach for developing creatively-compelling, results-generating solutions for a wide range of clients including Schneiders, TD Bank Financial Group, CHIP (Canadian Home Income Plan), TARION Warranty Corporation, Toronto Transit Commission, Shade-O-Matic, ACE Bakery and George Brown College.

For more information, contact:

Marylou Hilliard

McDonnell Haynes Integrated Communications Partners

416-467-8068 Ext. 226

mhilliard@mcdonnellhaynes.com

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Chris Larsen
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