ZiffLeads and Touch Group first to Offer Pay Per Phone Call Ads in the UK and Sign Lycos UK as First Distributor

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ZiffLeads partnership enables Touch to offer pay-per-phone call advertising to clients directly at touchlocal.com and to distribute ads to syndicate network

ZiffLeads, a leading pay-per-phone call (PPCall) system provider and advertising network, http://www.ZiffLeads.com, announced a partnership with Touch Group PLC, operator of one of Britain's leading local directories, http://www.TouchLocal.com, to be the first to offer pay-per-call advertising in the UK. TouchLocal has already begun marketing and publishing ZiffLeads-enabled pay-per-phone call advertisements on the TouchLocal.com website.

Additionally, Touch Group will utilize the ZiffLeads system to syndicate the pay-per-phone call Ads through various distribution channels. Lycos UK is the first major distribution partner signed and already is publishing live PPCall advertisements.

Called the “next big thing” in Internet advertising, the pay-per-call advertising market in the US is projected to grow from almost zero in 2005 to as much as US$4 billion by 2009, according to a June 2005 Kelsey Group report. PPCall combines the most attractive aspect of pay-per-click advertising, lead-based performance-only billing, with the most meaningful and transparent billing action for most local merchants, the phone call.

“We are excited to partner with the UK's most aggressive and innovative local search player to bring PPCall to the UK market," ZiffLeads CEO Gopesh Kumar remarked. “With ZiffLeads' established technology and support, we're confident Touch will be the leading pay-per-call advertising provider in the UK.”

Tamer Ozmen, Touch Group's CEO, commented: “Search, find and call will be the next major development in online advertising and for the first time will allow businesses without websites to take advantage of what the internet can offer. Whilst many UK players have been talking about pay-per-call we are the first to actually launch a product onto the UK market with live advertisers and a distribution partner."

ZiffLeads' unique experience and infrastructure in Internet-to-telephone call connection technologies, developed through its core applications ZiffTalk and Click4Advisor, provide Internet publishing partners a fully developed platform to 'Go Live' ultra-quick and super-efficiently with their own customized pay-per-call advertising solution.

About ZiffLeads:

ZiffLeads, a product of SPG Solutions, based in Pleasanton, Calif., is a leading pay-per-phone call lead technology platform and advertising network based on the company's core Internet to Telephone call connection technologies. SPG Solutions has been connecting online and offline client-business interactions, with tracking, reporting and transaction capabilities since 2001 and supports over 10,000 clients worldwide through its http://www.ZiffLeads.com, http://www.ZiffTalk.com, http://www.Click4Advisor.com platforms. For more information or a demonstration of the service please visit http://www.ZiffLeads.com or call 925-469-9600.

About Touch Group, plc.:

Touch Group Plc's (AIM: TOU) online search directory, Touch Local, is the UK's most effective online search directory with a site for every city and results for every postcode. TouchLocal delivers 4.5 million monthly, ready to buy customers to the 2.4 million businesses listed on the directory through their preferred channel, be it online or over the phone. Registered businesses can also benefit from TouchLocal's online marketing services and expertise, such as search engine marketing, where solutions are tailored, cost effective and performance based.


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Dave Landa
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