Denver, CO (PRWEB) August 4, 2005
Synergy Media Group announced today that its TouchStand division has been renamed TouchMedia in advance of soon-to-be-released product line additions and expansion efforts. The decision to re-brand the division as TouchMedia is a strategic one that better communicates the breadth and depth of options offered by their multi-functional technology platform. The TouchStand name will still be used to denote TouchMedia's flagship multimedia kiosk, which leads their rapidly expanding product line in the digital media at retail sector.
"As the market for in-store digital technology has evolved and matured we decided that the name TouchStand would be better reserved for our free-standing multimedia kiosk product line," said John Common, Vice President of Sales and Marketing at Synergy Media Group. "Since launching the division in January of 2004, we have developed and integrated a tremendous amount of value in our growing suite of hardware devices, while simultaneously developing the platform and infrastructure that feeds and supports those devices. By re-branding as TouchMedia, we are better positioned to communicate the many options and benefits offered by our technology solutions."
TouchMedia currently offers the industry-leading platform for retailers to harness the power of digital media inside their stores. With a comprehensive suite of hardware, software and content applications that can be easily configured to meet the needs of any retail environment, all TouchMedia deployments support a broad and expanding set of features that deliver multiple streams of return on investment. Unlike single-purpose preview-only or CD-burning systems, consumers interact with a growing suite of multimedia devices inside retail locations via an engaging and intuitive user interface which allows them to browse, search, scan, preview, download and purchase hundreds of thousands of entertainment products.
"We believe that the winning solution in the digital-at-retail product space has to provide value and service to all of the key players in the entertainment value chain including retailers, consumers, advertisers and rightsholders of physical and digital media products," said Michael Fitts, President and CEO of Synergy Media Group. "As a comprehensive digital media platform, TouchMedia makes it easy for these key players to reap the benefits of digital media inside retail locations whether it's a consumer easily finding and purchasing what they want, a retailer increasing their sales, an advertiser reaching their target demographic in a compelling way, or a rightsholder accessing new channels of distribution."
TouchMedia technology is actively being used in more than 125 retail locations across the United States including Tower Records, Altitunes, Bull Moose Music, Independent Records and Video, Twist and Shout, Waterloo Records, Value Music, Zia Record Exchange and many others. TouchMedia currently offers the largest music and movie preview catalog available to brick-n-mortar retailers today along with a long list of value-added features such as consumer usage reporting, email/mailing list acquisition and management, multiple featured title screens, special digital promotions, retailer branding, interactive advertising and digital co-op marketing programs. To learn more about TouchMedia, visit http://www.TouchMedia.com.
About Synergy Media Group (SMG)
Founded in 1991 and based in Denver, Colorado, Synergy Media Group is an integrated family of companies that apply technological innovation and a commitment to the creation, promotion, and distribution of digital media content in order to address the evolving needs of today's entertainment market. To learn more about Synergy Media Group, visit http://www.SynergyMediaGroup.com.
VP of Sales and Marketing
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