Jana Takes the Hamptons by Storm

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Jana Water stars at various benefits this weekend.

Jana Natural European Artesian Water("Jana Water"), exclusively imported from Croatia from Creative Enterprises International, Inc.(OTC: CEII), and winner of the prestigious "EAUSCAR Award" for "Highest Quality" at the 2005 Paris Aqua Expo, was the exclusive water sponsor this past weekend at two major philanthropic events in the Hamptons on Long Island's fashionable East End.

The Hamptons was abuzz with activities and charitable giving this weekend and Jana Water was the Official Sponsor for several of the most high profile events.

On Friday evening, July 29, 2005, VH1 Save The Music Foundation held its annual benefit at the home of philanthropists Jaci and Morris L. Reid, where singer Toni Braxton performed live. After this special performance, VIP attendees were invited to join Mr. and Mrs. Reid for an intimate dinner in their private residence. Guests included: Toni Braxton and her husband Keirston Lewis, Gayle King, Victoria Gotti, Star Jones Reynolds and Al Reynolds, Roberta Shields, B.Smith and Dan Gasby, VH1 Save The Music Foundation Executive Director Paul Cothran and Dr. Deborah Williams, amongst others. Jana Water was served throughout the four-course meal.

On Saturday night, July 30, 2005, the home of Russell and Kimora Lee Simmons was in the spotlight for the Art for Life Benefit. The tented garden party was Rush Philantropic's key annual fundraising effort, and was attended by a sold-out audience of more than 1,000 leaders in the entertainment, arts, business and philanthropic communities. Jana Water was exclusively distributed in the gift bags.

On Sunday afternoon, July 31, 2005, Jana Water sponsored Star Jones Reynolds and Al Reynolds Annual Summer Barbeque. Star and Al graciously opened their home to an exclusive group of individuals who devote their lives to philanthropic work. The event was also a very special celebration at the birthday party for Star's longtime friend, Vivica A. Fox. Among the high profile guests were Vivica A. Fox, Russell & Kimora Lee Simmons, Ruby Dee, Janice Combs, Tboz from TLC, Phillip Bloch, Gayle King, Jason and Haley Binn, Jaci and Morris L. Reid and Paul Cochran.

Jana Water was served throughout the party by promotional models specially dressed in Jana sportswear for the occasion. Sample bottles of Jana were also placed in the gift bags that all attendees received.

About Jana Water:

Using the latest state of the art technology Jana's Water is sourced at more than 2,500 ft. below surface level, from a spring in the Croatian village of St. Jana, off the Adriatic Sea. The water is unexposed and completely untouched, providing its consumers pure spring water. For 3,000 years, Jana Water has been filtered through layers of rocks and minerals creating a unique mineral balance of calcium, magnesium and silica, resulting in Jana's fresh natural taste. Jana Water has won a series of awards for both taste and bottle design, including the prestigious Aqua Expo 2004 and 2005 Eauscar awards, a competition between hundreds of European waters held each year in Paris. Jana Water is considered the best water on the market because of its property profile. It contains a pH Level of 7.4 and 7.6 of Alkaline, has the highest mineralization of any other water at 464.4 mg/liter and contains the highest amounts of magnesium at 32.5 mg/liter. Jana is bottled by Jamnica d.d., a division of the Agrokor Group, which bottles over 300,000,000 liters of water annually. Jana Water is currently exclusively available in the New York City market at major chain stores including Food Emporium, Fairway Stores, Associated Supermarkets, Whole Foods, Walgreen's, Key Foods, Virgin Megastore Cafes and also at the Jana Online Store (http://www.janawater.com).Additional line extensions include Strawberry Guava, Lemon Lime and an exciting introduction of Jana Skinny Water. Jana Water is planning a product rollout into the Los Angeles and Southern Florida markets this fall and will soon appear nationwide.


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Ana Jovancicevic
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