Factiva Launches Most Sophisticated Reputation Intelligence Tool Available

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Empowers executives to discover opportunities and threats from blogs, message boards, online media, radio and television transcripts and mainstream media.

Factiva®, a Dow Jones & Reuters Company, today announced the availability of Factiva Insight™: Reputation Intelligence, a powerful new tool that for the first time empowers executives to monitor known issues and discover emerging opportunities and threats from across the mainstream media, radio and television transcripts and consumer-generated content, including blogs and message boards, in one solution. It also enables executives to create effective reputation and brand management strategies that tie to business objectives and drive competitive advantage.

“There are millions of blogs and message boards worldwide and any one of them can affect your organization or brand. To fully manage corporate reputation, companies need to pay close attention to what is being said not only in the media but in blogs, message boards and online media too,” said Alan Scott, chief marketing officer, Factiva. “The sheer volume of information makes it impossible to read and analyze its impact on your business - until now. Factiva Insight: Reputation Intelligence provides the sophisticated tools to sift though millions of pages of information, and visualize potential threats as well as hard to spot opportunities. It all adds up to tremendous competitive advantage.”

The content is delivered into an easy-to-use reputation analysis tool. The new tool uses subject-matter experts from the recently formed Factiva Reputation Lab™ together with sophisticated text mining and visualization technologies. Graphical reports deliver decision-ready data from Factiva's collection of 9,000 authoritative sources, including The Wall Street Journal and Dow Jones and Reuters newswires, more than 11,000 Web sites and more than four million of the most active blogs and message boards. These reports illustrate the market's perception of a company or organization, its brands, products, services and competitors.

Recognizing the crucial needs of today's corporate executives, the tool provides communicators, CEOs and brand managers with compelling evidence of both the effectiveness of their strategies on their corporate reputation as well as unseen threats to their reputation. This information can be analyzed in conjunction with share price, sales revenues, and other internal data, including lead generation and customer calls, as a means of measuring media impact on the company's key performance indicators.

The consumer-generated content for Factiva Insight: Reputation Intelligence is provided through an agreement with Intelliseek, Inc. “Consumer-generated media is exploding, making it a critical source of decision-making data for corporate and marketing professionals,” said Karthik Iyer, senior vice president of business development at Intelliseek. “This exciting partnership with Factiva further deepens Intelliseek's commitment to help businesses find the marketing intelligence they need to make informed, strategic and real-time business decisions."

To learn more about Factiva Insight: Reputation Intelligence please visit:

http://www.factiva.com/factivainsight/reputation/

About Factiva®

Factiva, a Dow Jones & Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva's unrivalled collection of more than 9,000 authoritative sources includes the exclusive combination of The Wall Street Journal, the Financial Times®, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals, D&B®, and Bureau van Dijk company profiles.

Factiva's innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva's role-specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them – directly from the Microsoft® Office and job-specific applications they use every day. To learn more about Factiva, please visit the Web site at http://www.factiva.com.

About Intelliseek (http://www.intelliseek.com)

Intelliseek is a marketing intelligence firm that helps marketers promote and protect brands through real-time monitoring and analysis of Consumer-Generated Media (CGM), as expressed through online boards, forums, communities, blogs, search engine results, and direct company feedback. Its BrandPulse® solution has been widely recognized by leading analysts and its BlogPulse™ portal provides timely, daily analysis of blog data. Intelliseek maintains headquarters in Cincinnati with offices in New York and California, and an Applied Research Center in Pittsburgh.

Media Contacts:

Diane Thieke

Director, Factiva Global Public Relations

Tel: +1 609.627.2706

diane.thieke@factiva.com

Sue MacDonald

Intelliseek, Inc.

Tel: 513.618.6716

smacdonald@intelliseek.com

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