Ad Reps: Friend or Foe?
Atlanta, GA (PRWEB) August 7, 2005
Prominent Placement, Inc., a leading Atlanta search engine optimization company, today announced that its managing partner, Stacy Williams, will lead a search engine marketing session during the upcoming Search Engine Strategies Conference - Summer 2005. The national search engine marketing conference, which is sponsored by Jupitermedia Corporation and SearchEngineWatch.com, will be held August 8 - 11 at the San Jose McEnery Convention Center in San Jose, California.
SEO expert Stacy Williams will present ways marketing strategists are tapping into an audience by using local search engines, online yellow pages and other local search engine marketing methods. ÂLocal Search Marketing TacticsÂ will be held Wednesday, August 10 beginning at 11 a.m.
ÂIncorporating local search strategies into an online marketing program is more critical than ever before,Â said Stacy Williams. ÂConsumers are increasingly localizing their searches by adding city and zip code descriptors. Studies have shown that in a single month, Internet users conduct more than 200 million searches that include local modifiers. That statistic alone confirms the growing opportunity for businesses to capitalize on local search.Â
Stacy will also speak on a panel entitled "Ad Reps: Friend or Foe?" This new session will explore a controversy growing in the search marketing industry, where search engine ad reps often try to work directly with clients, bypassing search marketing agencies. This session will be held Tuesday, August 9 beginning at 2:00 pm.
"This issue is a growing concern among search marketing agencies of all sizes. We've experienced it ourselves, but have found that if agencies can find a way to work with the search engines, the situation can be turned into a win-win," said Williams.
Stacy Williams is founder and managing partner of Prominent Placement, Inc. With an extensive background in strategic Internet marketing, she offers her clients cutting edge solutions. She has nearly 20 years of experience and education in marketing. Prior to founding Prominent Placement, Williams spent nine years at the progressive advertising agency Kilgannon McReynolds, Inc. Most recently Director of Marketing for the agency, she served as the companyÂs internal Internet marketing consultant. She has overseen web site development projects and traffic generation campaigns since 1995, and specialized in search engine optimization since 1998. Before joining Kilgannon McReynolds, Williams served in account management at several other small ad agencies in Atlanta and Los Angeles.
About Atlanta Search Engine Optimization Company Prominent Placement
Founded in 2001, Prominent Placement, Inc.Â offers a variety of search engine marketing and pay-per-click advertising campaigns aimed at helping clients increase Web site traffic and achieve greater sales results. The Atlanta search engine optimization company represents clients throughout the country including: TBS, TNT, Cartoon Network, Turner South, Career WebSchool, The Banker's Exchange, Atlanta School of Massage, James Hardie Industries, ReCellular, East West Manufacturing, Atlanta Children's Shelter, PaperHost, Modern Process Equipment, Superior Industries, Covente, and Informatica.
For more information, call 888.SEM.MKTR (888.736.6587) or visit us at prominentplacement.com.
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