Exton, Penn. (PRWEB) August 8, 2005 -
Â Scala, Inc. (http://www.scala.com), recognized as the worldÂs leading software platform for digital signage, today announced UnoLink, a certified Scala Reseller in Caracas, Venezuela, has successfully installed the first Dynamic Digital Audiovisual Channel inside Hospital de Clinicas Caracas.
Hospital de Clinicas Caracas, the most technologically advanced health institution in Venezuela, is the first hospital to install "Vida", a digital dynamic entertainment and advertising network created by UnoLink. Fourteen 42-inch, high definition plasma screens installed in 8 different areas of the hospital display entertainment and relevant health-related information to patients and patrons while they wait. This channel has been fully functional 24/7 as of March 2005. It represents the first multimedia network of its kind to be installed in Latin America.
"Vida" (Life), offers exclusive programming that is managed via the Internet using Scala's InfoChannelÂ® software. Original content - created in a joint effort with TV production powerhouse Canal Uno Â includes health information, music videos, local and international news, as well as segments on arts and entertainment, comedy, beauty, quotes and advertising. Video and sound have been carefully tailored to the specific wait areas in the hospital to keep their full impact while avoiding the disruption of normal operations.
According to Eduardo Baptista, the Operations Manager for H.C.C., the impact this system has generated on the visiting public has been very favorable: "UnoLink has provided a versatile system that offers different programming, congruent to the location of each screen. UnoLink has also supplied the hospital with a powerful communications tool that creates a medium in which we can reach our patients, their families and visitors in general with a programming format tailored to the needs of the institution".
"Visitors have expressed their awe and admiration upon enjoying the screens' formatting and quality of content. Many vendors have shown interest in promoting their own businesses through this new media", concludes Baptista. "Hospital de Clinicas Caracas has found in UnoLink a true partner that has helped us develop great promotional content while delivering a service that is both fast and unsurpassed in quality".
"Vida" is set to expand operations to Policlinica Metropolitana in late June '05 and other large private Hospitals in Venezuela.
About Scala, Inc.
Scala, Inc. (http://www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Norway, The Netherlands and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are implementing their digital signage equipment on the Scala InfoChannel 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannelÂ® solutions, and constitute our sales and support force that extends to every continent but Antarctica.
UnoLink C.A., is the exclusive VAR for ScalaÂ® in Venezuela and a leading company in the development of communication networks for Dynamic Digital Content. It has both technological and human resources to install and serve large scale private circuits, developing and producing high impact multimedia content for these circuits.
Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.