Real Halva from the Middle East Makes its Way to the U.S.

Classic Recipe and Sugar Free Halva From Tunisia Begins US Rollout

Philadelphia, PA (PRWEB) August 6, 2005 -- Following in a long tradition of classic manufacture, Agora Internationals Sultans Finest Foods Halva makes its way to U.S. specialty grocers shelves from Tunisia beginning in August.

Halva enjoys a rich tradition in households with roots to the Mediterranean and Middle East regions. Halva is a natural confection made from a paste of ground sesame seeds. The word halva (or halvah) originates from an Arabic term 'halwa, meaning sweetmeat. Throughout its storied history, halva recipes have included the addition of dried fruit and nuts that take the flavor to new heights.

American shoppers are demanding more exotic and ethnic foods all the time," says U.S. sales coordinator and executive food industry veteran Jerome Shupak. I grew up eating halva, and I agreed to take on Sultans Finest because its taste takes me back to when I was a boy."

Sultans Finest Foods Halva comes in a variety of sizes, from a convenient 20g (0.71oz) snack bar, to bulk sizes up to 5K (11lb).

Sultans Finest Foods is a division of Agora International of Tunisia, and is headed by Managing Director Rym Bedoui.

We are very excited to be able to introduce authentic Halva from the Mediterranean region to American consumers," says Ms Bedoui. We look forward to introducing additional products that reflect the taste and heritage of our region in the months to come."

Dealers and distributors with questions about pricing, delivery schedules and special needs, should contact U.S. sales agent Jerome Shupak at (215) 643-9731. Or visit our website at www.agora-intl.com for more information.

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