(PRWEB) August 9, 2005
Better Business Presentations Offers
Free Online Guide for Effective Selling
Presentation consultants provide blueprint for sales success
Great Neck, NY In business, the need for proper preparation is critical, especially for sales presentations, where poor communication can undermine a potential sale and cause financial loss. Better Business Presentations (BBP), a company that offers one-on-one and group programs to support effective business communications, is offering a download, entitled ÂEffective Sales Presentations.Â Available free on the companyÂs Web site (http://www.betterbusinesspresentations.com), this tool can be used to guide salespeople in developing their sales presentation strategy from message development, to delivery tactics, to overcoming objections.
Bob Lipp, president of BBP, has long recognized the importance of organizing, adapting and dialoging with a sales prospect, as well as the value of being a good presenter. In addition to his work coaching sales presenters, he has taught Public Speaking at The Ohio State University, where he also consulted on oral presentation at Proctor & Gamble. ÂEveryone claims to communicate with sales prospects, but for most businesspeople that often means simply talking on the cell phone or emailing,Â says Lipp. ÂThat may be OK for ongoing accounts, but thereÂs a big difference between making an effective sales presentation that can win a new account and simply leaving a message. The spoken word still matters.Â
The free download, ÂEffective Sales Presentations,Â offers tips and guidelines to help businesspeople improve the content, delivery and impact of their presentations to sales prospects, fellow employees, and audiences in general. The results can be easily measured, since effective communication skills increase the potential to make sales, while ineffective presentations waste time and money.
Through the ÂEffective Sales PresentationsÂ guide, businesspeople learn the details of OAD Â Organize, Adapt, and Dialogue Â the foundation of better presentation skills.
This ÂmantraÂ helps presenters:
1. Organize their core message and points
2. Enhance message impact and retention
3. Overcome nervousness in their delivery
4. Adapt to their situation and environment
5. Interact and dialogue with their audience
6. Effectively use visual aids
ÂAnyone can be a better presenter if he or she recognizes that communication is less about what is said and more about what the audience hears and retains,Â stated Arthur Germain, BBPÂs vice president and a specialist in media training. ÂWith this in mind, it is critical speakers be thoroughly prepared in order to increase positive outcomes.
About Better Business Presentations
Better Business Presentations is a division of Marcomm Group, Inc., a full service integrated marketing agency. For further information and the free, no-obligation download, visit http://www.betterbusinesspresentations.com or call Marcomm Group at
Better Business Presentations Website:
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