Better Business Presentations Offers Free Online Guide for Effective Selling

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Better Business Presentations (BBP), a company that offers one-on-one and group programs to support effective business communications, is offering a download, entitled "Effective Sales Presentations." Available free on the company’s Web site (http://www.betterbusinesspresentations.com), this tool can be used to guide salespeople in developing their sales presentation strategy from message development, to delivery tactics, to overcoming objections.

Better Business Presentations Offers

Free Online Guide for Effective Selling

Presentation consultants provide blueprint for sales success

Great Neck, NY In business, the need for proper preparation is critical, especially for sales presentations, where poor communication can undermine a potential sale and cause financial loss. Better Business Presentations (BBP), a company that offers one-on-one and group programs to support effective business communications, is offering a download, entitled “Effective Sales Presentations.” Available free on the company’s Web site (http://www.betterbusinesspresentations.com), this tool can be used to guide salespeople in developing their sales presentation strategy from message development, to delivery tactics, to overcoming objections.

Bob Lipp, president of BBP, has long recognized the importance of organizing, adapting and dialoging with a sales prospect, as well as the value of being a good presenter. In addition to his work coaching sales presenters, he has taught Public Speaking at The Ohio State University, where he also consulted on oral presentation at Proctor & Gamble. “Everyone claims to communicate with sales prospects, but for most businesspeople that often means simply talking on the cell phone or emailing,” says Lipp. “That may be OK for ongoing accounts, but there’s a big difference between making an effective sales presentation that can win a new account and simply leaving a message. The spoken word still matters.”

The free download, “Effective Sales Presentations,” offers tips and guidelines to help businesspeople improve the content, delivery and impact of their presentations to sales prospects, fellow employees, and audiences in general. The results can be easily measured, since effective communication skills increase the potential to make sales, while ineffective presentations waste time and money.

Through the “Effective Sales Presentations” guide, businesspeople learn the details of OAD – Organize, Adapt, and Dialogue – the foundation of better presentation skills.

This “mantra” helps presenters:

1.    Organize their core message and points

2.    Enhance message impact and retention

3.    Overcome nervousness in their delivery

4.    Adapt to their situation and environment

5.    Interact and dialogue with their audience

6.    Effectively use visual aids

“Anyone can be a better presenter if he or she recognizes that communication is less about what is said and more about what the audience hears and retains,” stated Arthur Germain, BBP’s vice president and a specialist in media training. “With this in mind, it is critical speakers be thoroughly prepared in order to increase positive outcomes.

About Better Business Presentations

Better Business Presentations is a division of Marcomm Group, Inc., a full service integrated marketing agency. For further information and the free, no-obligation download, visit http://www.betterbusinesspresentations.com or call Marcomm Group at

516-829-0404.

Better Business Presentations Website:

http://www.betterbusinesspresentations.com

Editorial Contact:

Alan Lewis

Marcomm Group

(516) 829-0404

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