New China Outbound Travel Handbook for the Travel & Tourism Industry Released

The China Outbound Travel Handbook will tell you exactly who is travelling abroad, how to reach them, how the travel industry is organised, and how to show your hospitality to the Chinese visitors. Written in an easy and readable style, it provides insight and analysis and is full of practical tips for any tourism business interested in attracting more Chinese customers.

(PRWEB) August 7, 2005 -- Doing business in China, and with China, has been the subject of countless books and training courses for nearly a decade. However they have always dealt with general business practices that can be applied to as many industries and sectors as possible.

While they are useful for background knowledge and some insight into Chinas business culture, ultimately they cannot answer specific questions about Chinas tourism industry. Tourism is one of the youngest industries in China, with outbound tourism literally the 'baby, still learning to define itself and realise its potential.

The author and editor of China Outbound Travel Handbook are both travel professionals with many years experience in the China Outbound travel sector. Mr. Hu Huaming was CYTS Outbound department manager in Beijing, and Roy Graff was China FIT manager and E-commerce director for Gullivers Travel Associates. They know what tourism companies want to find out about China, and present it in a readable, practical format at a very reasonable price.

There are more than 150 million Chinese today that are financially able to travel overseas. 2004 outbound numbers nearly reached 29 million people, an increase of 40% over 2003. WTO estimates a minimum annual growth of 12.8%, reaching 100 million by 2020. There are over 670 licensed outbound travel agencies in China. The number of countries given ADS (Approved Destination Status) is more than 90 and increases yearly. It is an exciting time to be working in tourism, with China representing the single greatest growth opportunity in the world to western travel destinations and tourism companies.

This handbook is the travel industry professionals definitive tool for effective promotion and marketing in China. It will enable you to establish profitable relationships with the right counterparts in China and improve your ability to welcome the Chinese traveller successfully.

The handbook is available in electronic and print formats. For a limited time we are offering a FREE copy of the electronic version to journalists and editors who agree to review the book. Email us for more details.

To find out more please visit www.ccontact.com

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