Chicago, IL (PRWEB) August 8, 2005
Imagination, intuition, and innovation drive the newest retail player, Jolex. To announce its entry into the industry, Jolex introduces the BRUGO travel mug slated to redefine beverage convenience. The revolutionary, patented stainless steel design represents the first of a long line of products Jolex plans to bring to market.
Touting patented "Lock, Tip & Cool and Sip" technology, the BRUGO mug brews up added value for the hot beverage world while meeting today's on-the-go demands. A revolutionary cooling chamber cools a sip-sized portion of hot beverage within secondsÂdelivering peak freshness, flavor and aroma. An adjustable lid with three convenient settings (lock, tip & cool and sip), also allows for optimum convenience, eliminating accidental spills and scalding burns.
According to Jolex president, Spero Pavlopoulos, "BRUGO embodies everything we represent: in powerful design and manufacturing, functionality and practicality. People today have high expectations, and we intend on delivering." BRUGO is competitive with high-end insulated stainless steel mugs and other specially designed beverage holders, at a targeted retail price of $15.95. Jolex will distribute BRUGO aggressively through traditional retail, coffee, and convenience chains; television shopping networks; high-end specialty gift stores; online outlets and other venues.
Every Jolex lifestyle solution carries the stamp as "new, different, and on the edge," providing practical, functional, attainable means for people to live better and more comfortably. With corporate headquarters based in Chicago, Illinois, Jolex is spawning fast, sound successes that set the trends for living of the future. For details and information about other Jolex innovations, visit http://www.jolexusa.com.
# # #