Florida Start-Up Company Makes It Hip to Be Hetero"

A Florida entrepreneur has T-shirts putting a twist on tolerance.

(PRWEB) August 7, 2005 -- Jason Clark has a message for the world, It is OK to be Hetero. Some are even crazy enough to believe it to be natural," he says with a grin and a laugh. In an age where society seeks tolerance in many aspects of its culture and people are gaining freedoms from older ideologies, Jason is making sure that everyone is included.

Everyone has a voice, and we should welcome new voices, but that does not mean that all others should be silenced," Jason stated, and thus his company was born.

As a tongue-in-cheek look at his own lifestyle, Jason Clark, CEO of Hetero Wear brand products, uses T-shirts to let everyone know that even tolerance should have a lighter side. With sayings such as No Longer a Closet Hetero" and Flaming Heterosexual," the T-shirts ask to be laughed about. We need to laugh at our differences, not war over them," Jason believes.

His shirts are sold online at www.HeteroWearOnline.com for less than twenty dollars, and he hopes to add many more designs and clothing options including mens boxers and womens intimates printed with the company logo.

Having many friends with alternative lifestyles, and many having bought the shirts, he is not scared of offending people. If you know who you are, be proud of it," Jason quips, Even if you are a Flaming Hetero."

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