(PRWEB) August 11, 2005
http://www.Femmefan.com, the #1 website for women who are avid sports fans has partnered with RickyÂs Sports Bar, http://www.Rickys.com, ranked by Sports Illustrated as the #2 Sports Bar in the nation to hold the first female fan appreciation event, ÂReal Women Love Sports.Â
ÂWith the growing trend of adult women sports fans the time has come to acknowledge and appreciate this marketÂ, Ivette Ricco, President of Femmefan, Inc. said from her Pinole, California home. ÂAccording to national studies, 50 million women avidly follow professional sports. Yet, the sports industry and the media has largely ignored these fans.Â
Ricco notes that, Âthe NFL draws the largest number of these fans, but these women are also following MLB, the NBA, NHL, PGA, NASCAR and all other sports.Â
"Female sports fans represent an untapped market that the sports industry should be targeting," Ricco continues, Ânow more than 50 million strong. Loyal women sports fans represent enormous purchasing power and their active lifestyles offer advertisers and sports teams alike numerous opportunities to reach them through a variety of marketing, advertising and promotional opportunities.
ÂBut, thus far little has been done to target and harness their consumer power. IÂm anxious to see how female fans respond to our event, and how the industry and local media react to this East Bay original,Â Ricco stated.
RickyÂs Sports BarÂs reputation among sports fans both male and female is legend. ÂEveryone is welcome at RickyÂs and we donÂt allow any knuckleheads, women will feel right at home hereÂ, says Ricky Ricardo, of RickyÂs.
Ricky's has been around since 1946. Like many a famous establishment, you just need to mention the name. When you tell a sports fan to meet up at "Ricky's" they know all about it.
http://www.Femmefan.com has created its own niche for women who are sports ÂjunkiesÂ by providing a different perspective on sports. Femmefan.com is the fastest growing site of its kind on the web.
RickyÂs and Femmefan.com are partnering to tap into the growing female fan market and promising an evening full of fun and opportunities.
ÂReal Women Love SportsÂ takes place on Saturday August 27 - just in time to kickoff the NFL season.
This unique event is sure to draw a large number of female fans, and where the women are the boys are sure to follow.
Real Women Love Sports Night - Saturday, August 27, 2005. 8 PM at RickyÂs Sports Theatre, 15028 Hesperian Blvd., San Leandro, Ca. 510-352-0200.
If you are interested in reaching this demographic market and putting your name on this exciting event, please contact us for Sponsorship Opportunities and *Raffle Prize donations. *All raffle prize proceeds to benefit the Fight Against Breast Cancer.
CONTACT: Ivette Ricco
Ivette @ Femmefan.com
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