Sydney, Melbourne, Brisbane, Adelaide, Perth, NSW, Australia (PRWEB) August 9, 2005
Bruce Gow, Australian SEO (Search Engine Optimization) expert, is releasing a CD at the Sydney Small Business Expo at Darling Harbour later this month, explaining how businesses may profit by converting their websites from just being "electronic brochures" into powerful, lead generating mediums Â by whopping their competition.
He has no technical Internet qualifications, but that didnÂt stop him from dominating a very competitive service industry, pest control. Sick of paying huge advertising bills for Yellow Pages for his pest control business, Bruce launched http://www.bestpest.com.au and started to read all the junk emails on Internet marketing that most of us delete.
Researching Internet forums on search engine optimisation, he bought all the recommended software and was able to find out what people were actually searching for on the search engines. Through trial and error he found out what works and what is considered spamming by major search engines such as Google and Yahoo.
Within a six month period, that website almost totally dominated Internet rankings for hundreds of valuable search terms such as "pest control Sydney," "termite control St Ives," "termite inspections Sydney," "termite inspections Australia," etc in Google and Yahoo!
On the basis of this online success, Bruce sold his business for a very comfortable sum to a large corporate pest control firm. He then went on to launch http://www.searchengine-guy.com.au so he could help other small to medium businesses achieve online visibility and generate business leads via their websites.
He discovered 85% to 90% of all web site traffic comes from the search engines and directories. Many Australian advertisers are now moving an increasing proportion of their marketing budget into Internet marketing, as it produces the best results, fast.
This can be seen in the latest Australian Bureau of Verification Services (ABVS) figures, which show online as the fastest growing media sector and paid search the fastest growing of the online categories. According to its latest survey, the online market grew more than six times faster than the overall ad market to hit $388 million in 2004.
Bruce says "whilst the paid search advertising category is performing well and expected to grow at a compound annual growth rate of 37.5% to 2008, some analysts suggest Australia is 18 months behind the US in development."
A little know fact is that 80% of web surfers choose the free listings over the paid advertising because of the perception that the free listings have more credibility. Also people believe that a high ranking website must be a market leader, just like the biggest ad on the front page of the Yellow Pages.
So it makes sense to build a website with plenty of relevant content, good copy and filled with the right density of search terms that people are actually searching for. Combining this with a strong linking strategy and side-stepping spamming techniques will deliver a website with plenty of potential clients knocking on your door.
Prizes to be won at the Business & Marketing Online stand (Stand No 110 ÂLeft hand rear near Seminar room)
A raffle will be conducted at the Business & Marketing Online stand with the following items as prizes:
A free website design ÂValue $3,500
One years Advanced SEO ÂValue $1760
One marketing product/audit ÂValue $1300
10 CD set ÂStomping The Search EnginesÂ ÂValue $550
5 copies of CD ÂAustralian Search Engine OptimizationÂ ÂValue $150
1,000 personalized business pens ÂValue $650
Telescope (to find your current search engine rankings) ÂValue $159
Total prize value of $8,069
You can also buy the Australian Search Engine Optimization CD from Search Engine Guy or the 10 CD package ÂStomping The Search EnginesÂ here.
Sydney Small Business Expo details
Sydney - 26 to 28 August, 2005
Hall 1, Sydney Exhibition Centre, Darling Harbour
Friday & Saturday 9.00am to 5.00pm and Sunday 9.30am to 4.00pm
Similar Expos to be held in Melbourne, Brisbane, Canberra, Adelaide Hobart and Darwin.
To register or for full event details call (02) 8268 4444
The Money Expo is being staged at the same event. Notable persons are listed below:
- The Hon David Campbell, NSW Minister for Small Business
- Rod Macqueen AM
- Siimon Reynolds, Love Communications
- Donna Hay, donna hay magazine
- Karen Matthews, Ella Bache
- John McGrath, McGrath Real Estate
- James Stevens, Roses Only
- Dr John Tickell
- Peter Switzer, MC
About Search Engine Guy Pty Ltd
An ex-policeman and current fire-fighter, Bruce Gow is the director/owner of Search Engine Guy Pty Ltd. His core business is Australian Search Engine Optimization and consults with small to medium business owners to market their website in order to rank well on the search engines such as Google, Yahoo, MSN etc.
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