WNNJ'S Zach Martin: A Stern Replacement? New Rating Numbers Very Impressive

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Zach Martin proven ratings booster for public relations firm K2 Global Communications and radio stations.

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Zach's tremendous name recognition, expertise in media, relationship building, and strategic creative thinking rounds out our great team

WNNJ-FM (103.7) air-personality Zach Martin is on a ratings roll. In the last two books, Martin has made significant gains for a suburban signal with limited resources. He dominates in the key 25-54 male demo coming in a close second to Stern (signed with Sirius satellite radio) with an impressive 17.9 Share and in Sussex Martin Comes in Number three behind Stern. Martin's ratings have increased by 55% with persons 25-54, from a 28 to a 3.4 with a 12.2 share.

Martin, on every morning (with sidekick Heather Donnelly and celebrity-bio writer Mark Bego on Mondays and Fridays) beat out every other New York station, including long-time am champion WABC. He even beat out Jim Kerr, Martin's colleague on Q104.3 - on which he is heard each Saturday night. Martin more than doubles the ratings of the morning show that comes in third after him.

"Zach's tremendous name recognition, expertise in media, relationship building, and strategic creative thinking rounds out our great team," said Gregory Kelly of K2 Global Communications, "Zach is the embodiment of K2 Global Communications motto 'Mission First - People Always.' Martin attributes his trademark sense of community and social responsibility to his Alma Mater, St. John's University."

For radio-veteran Martin, drumming up impressive ratings is not anything new. He was radio-legend Scott Muni's last on-air producer; joining him whether at The Dakota interviewing Yoko Ono or producing one of his legendary-British-mixes.

"I grew up listening to Muni and having had the opportunity to work with him and get to know him … was something I'll never forget. It was a privilege."

Martin became close to Muni and his family and was one of the few radio-people acknowledged by his family in an historic night put together by the Museum of Radio & TV in New York. Although already proficient in all things radio-oriented, Muni put his personal imprimatur on Martin. The two were an unbeatable team.

Martin also produced all of the interviews for the show, including the likes of Graham Nash; Bob Geldof; Bon Jovi; Carlos Santana; Jon Anderson; Justin Hayward; Neil Young; Liberty DeVito; Ian Hunter; Chrissie Hynde; Patty Scialfa; Clarence Clemmons; and Mick Fleetwood; among others.

"The addition of The Zach Martin Show in the Fall of 2004 has consistently increased our market share. Even with New York stations as an option, Zach's live and local approach puts him on top," says Ken O'Brien, WNNJ PD.

Martin is also working on a TV show … utilizing his talents and experiences in the radio world … "It'll be a reality show all right, based on fact", he adds.

K2 Global Communications is a full service public relations firm comprised of a network of professionals specializing in Public Relations, International Relations, Public/Government Affairs, Corporate Communications, and Relationship Building from the local-to-international level.

Our network is comprised of creative thinkers with unique backgrounds in Public Relations/Marketing, Business Development, Media and a strategic partner for Advertising; Possessing a strong appreciation for and understanding of a general and target audiences and how to communicate with them effectively; creating and establishing a positive Brand/Image for clients.

The K2 Global Communications team provides clients with diverse expertise, knowledge, and many years of experience related to their respective fields.

For further information about our Public Relations services or to book Zach Martin for a speaking engagement, contact Gregory Kelly of K2 Global Communications at Telephone: 917-843-9311, E-mail: info@k2globalcomm.com or visit us on the web at http://www.k2globalcomm.com.

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