(PRWEB) August 10, 2005
As an organisation or company interested in attracting Chinese tourists, finding the most direct, effective and cost-saving method to reach your target market in China is highly prized. While many are interested in ChinaÂs outbound market it is difficult to find a direct means of promotion that is both trustworthy and reliably distributed to the decision makers and consumers of your product or service.
CContact Ltd. in partnership with the China Outbound Tourism Association (COP) is preparing to publish in 2006 a definitive information resource about EuropeÂs tourism potential for the Chinese outbound tourism industry. The yearbook will provide relevant and up to date information about Europe as a tourism destination for Chinese tourists and will be aimed at Chinese travel agents, tourism officials, tourism media, students of tourism studies (tomorrowÂs industry) and to interested general public in China.
COP Director, Professor Wolfgang Arlt said: ÂSince this yearbook on Europe is published by the China Outbound Tourism Association, a non-profit organisation that cooperates closely with ChinaÂs tourism administration, it is guaranteed to be delivered directly to the top 7,000 decision makers and policy influencers in the tourism industry, including agents, associations, administrative offices and media.Â
CContact Ltd. Director Roy Graff sees this publication as the best form of direct marketing. "General advertising is pointless for reaching the tourism industry in China. As the government controls the tourism policy, publications that win official approval, like this yearbook, have the most credibility in the market."
As a reference resource, the book will contain no advertisements. Only featured articles containing useful and positive information about destinations, products and companies in Europe will be featured, as well as general information and statistics about Europe. Feature articles can be submitted by tourism promotion boards, tour operators, tour attractions and travel service providers. The editors will provide advice on suitable content for the Chinese market. A typical article is 3 x A4 pages long with text and one colour photo. The cost is Â2,500. Additional page is Â1,000. Front and back cover photos can be sponsored.
Articles will be accepted on a 'first come first serve' basis. Deadline for article submission is 30 November 2005. More information is available on http://www.ccontact.com
About CContact Limited: Providing consulting, training and representation service for Western tourism companies and tourism destinations who wish to enter the Chinese travel market.
CContact Director Roy Graff was China business development manager and e-commerce director for a leading international travel wholesaler. He spent the past three years in China developing outbound tourism.
# # #