Toronto, Canada (PRWEB) August 10, 2005
McDonnell Haynes Integrated Communications Partners has been selected as the advertising agency for the MichelinaÂsÂ® brand of frozen entrees in Canada. The brand is well known for its ÂHey, MichelinaÂsÂ TV campaign that adapted the ÂMacarenaÂ song and helped take MichelinaÂs to a number one market share.
ÂThe team from McDonnell Haynes impressed us with their obvious passion for the brand and their understanding of the dynamics of the grocery trade,Â commented Joel Conner, President of MichelinaÂs, Inc. ÂWeÂre in an intensely competitive category and McDonnell Haynes showed us that they had the skills we need across all media and marketing opportunities.Â
ÂMichelinaÂs memorable advertising has contributed to their phenomenal growth,Â says McDonnell Haynes Co-founder and Creative Director Phil Haynes. ÂItÂs a great challenge for us to continue that success. We look forward to helping MichelinaÂs maintain their dominant position in the marketplace.Â
The MichelinaÂs advertising account was most recently with Wave Communications. Jeff Butler, who helped develop the original Macarena creative, will work with McDonnell Haynes as a creative associate on the business.
MichelinaÂs is a leading manufacturer of quality frozen entrÃ©es. The following brands are available in Canada: ClassicsÂ, Bowls, LifestyleÂ®, MichelinaÂs Salad BowlsÂ®, Comfort ClassicsÂ, ZapÂemsÂ®, and MichelinaÂs AvantageÂ.
About McDonnell Haynes Integrated Communications Partners
McDonnell Haynes Integrated Communications Partners is one of the leading, independent marketing communications companies in Canada. Founded in 1986, the agency specializes in brand management and prides itself on taking an integrated, media-neutral approach to message creation. The agency is also recognized for its innovative Maximized Collateral MarketingÂ process. The three simple principles of ÂLook deeper, aim higher and work harderÂ define the agencyÂs approach for developing creatively-compelling, results-generating solutions for a wide range of clients including TD Bank Financial Group, Schneider Foods, CHIP (Canadian Home Income Plan), TARION Warranty Corporation, Toronto Transit Commission, Shade-O-Matic, ACE Bakery and George Brown College.
For more information, contact:
Executive Vice President
McDonnell Haynes Integrated Communications Partners
416-467-8068 ext. 226