Advertising Executives Interact With Industry Information Via New IAB SmartBrief All Access
SmartBrief, Inc., a leading publisher of business news and information, announced today the launch of IAB SmartBrief All Access, an online resource with extensive advertising and marketing industry and company information. The service is available exclusively to subscribers of the free IAB SmartBrief e-mail news service.
WASHINGTON (PRWEB) August 10, 2005 -- SmartBrief, Inc., a leading publisher of business news and information, announced today the launch of IAB SmartBrief All Access, an online resource with extensive advertising and marketing industry and company information. The service is available exclusively to subscribers of the free IAB SmartBrief e-mail news service.
All Access is a comprehensive news and information companion for Interactive Advertising Bureau (IAB) SmartBrief subscribers. The portal gives advertising and marketing industry professionals a fast, easy way to stay abreast of breaking news headlines, press releases and financial data on more than 40,000 companies, as well as the ability to research past SmartBrief issues and industry special reports. Hyperlinked company names within the daily e-mail service take readers directly to a custom All Access page about each company. All Access includes information provided in part by Hoover's, Inc., PR Newswire and Business Wire.
This is a logical and powerful addition to our suite of SmartBrief services," said Rick Stamberger, SmartBrief's president and CEO. "We look forward to the continued growth of All Access together with our readers, advertisers and partners."
IAB SmartBrief is the premier e-mail publication for daily industry news. Its 12,000 subscribers include high-level executives from hundreds of corporate brands, agencies, media properties, and advertising companies around the world. The service launched two years ago in partnership with the Interactive Advertising Bureau. Although All Access is restricted to IAB SmartBrief readers, subscription to IAB SmartBrief is free of charge.
SmartBrief will continue to roll out All Access to its 750,000 subscribers (across 28 industry-specific, business-to-business publications) throughout 2005.
To subscribe to IAB SmartBrief and view All Access, visit www.smartbrief.com/iab.
About SmartBrief, Inc.
SmartBrief, Inc., is a leading publisher of business news and information. Through partnerships with associations, corporations and professional societies, SmartBrief delivers industry-specific daily news to 750,000 subscribers in more than 28 industries. By combining proprietary technology and human intelligence, SmartBriefs services allow professionals to absorb critical information quickly and stay abreast of their industries. For more information, visit www.smartbrief.com.
About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) represents more than 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling more than 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.
Contact Information:
Jason Gindele
Director, Marketing and Communications
SmartBrief, Inc.
1100 H St. NW, Suite 1000
Washington, DC 20005
202.737.5500, ext. 255
jgindele@smartbrief.com
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