eMoney Advisor Reaches $50 Billion Milestone

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eMoney Advisor, a leading provider of comprehensive wealth and goal planning solutions, today announced that it has more than $50 billion in assets being administered by its AdvisorPlatformÂ? on a daily basis.

eMoney Advisor, a leading provider of comprehensive wealth and goal planning solutions, today announced that it has more than $50 billion in assets being administered by its AdvisorPlatform™ on a daily basis. Assets administered by the AdvisorPlatform have doubled since July 2004 when the company reached the $25 billion mark. The number of advisors and their clients on the system has climbed dramatically in the past eighteen months with a 140% increase in advisors and 118% increase in clients.

The AdvisorPlatform aggregates all of a client’s holdings, including real estate and those assets held away, as part of its wealth management solution for advisors. The system’s application service provider (ASP) model allows for seamless integration of aggregated data, which flows through its comprehensive planning center. As a result, all accounts, balances and cash flows are updated nightly and planning is performed on a daily basis.

eMoney Advisor’s CEO Edmond Walters says: “Five years after establishing eMoney Advisor we are able to show that the AdvisorPlatform is helping our advisors increase their assets under management, grow revenues and build stronger client relationships. These figures demonstrate the degree of confidence clients have in the system. One of the greatest challenges advisors face as an industry is retaining clients. Because clients recognize the benefits of the AdvisorPlatform, advisors find that once clients are on the system, clients stay. The ‘stickiness’ of the AdvisorPlatform is one of its primary assets.”

“Today’s a tipping point for the company – I believe that we will continue to show increased growth as client demand for our versatile, sophisticated, customized solution increases.”

About eMoney Advisor

eMoney’s AdvisorPlatform is an award-winning, web-based wealth-planning tool that offers an aggregated, comprehensive view of a client’s financial portfolio, as well as features and functions that enable more complete planning and better servicing of a client’s needs. With the AdvisorPlatform, advisors can proactively manage their client relationships by identifying strengths and weaknesses in asset allocation, keeping accounts up-to-date and monitoring significant changes in their clients’ financial status.

The AdvisorPlatform also includes the most robust Client Financial Home Page available through any planning system, giving clients 24/7 access to their updated, aggregated financial information, an online document storage Vault for their legal and financial documents, and tracking of their frequent flier mileage and other point programs. With the AdvisorPlatform, advisors can proactively manage their client relationships by identifying strengths and weaknesses in asset allocation, keeping accounts up-to-date, and monitoring significant changes in their clients’ financial status. The Alliance program enables advisors to share designated areas of a Client’s Home Page with other trusted advisors, such as accountants and lawyers.

eMoney Advisor’s solutions are enhancing advisor–client relationships for leading financial services companies, such as Massachusetts Mutual Life Insurance Company (MassMutual), Century Business Services, Inc. (CBIZ), First Commonwealth, PricewaterhouseCoopers, Ameritas/Acacia, New England Financial, Principal Financial Group and Union Central among others. eMoney also counts some of the nation’s leading advisory firms as clients including Carson Wealth Management Group, Horizon Financial Group LLC, Hinrichs Financial Group and the Andesa Group.

For more information about eMoney Advisor, visit http://www.emoneyadvisor.com or contact Allysa Howe-Smith allysahs@emoneyadvisor.com, 610-684-4662.

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Allysa Howe-smith