Performance SEO Aims to Freshen Up the Muddied Face of Search Engine Optimization

Newly founded Performance SEO comes to the marketplace offering performance-based search engine optimization to the small and midsized business market while exposing the myths, lies and unethical SEO practices which have perpetually tarnished the industrys reputation.

Los Angeles, CA (PRWEB) August 9, 2005 --

With Googles stock price hovering around the $300 mark, and with companies as large as Chrysler moving 20% of their entire marketing budget to online in 2006 (Source: Fortune Magazine), the unsung segment of online marketing, Search Engine Optimization, is finding themselves in the spotlight. But are they prepared?

Search Engine Optimization (SEO) is a process which improves the keyword relevancy of a website by making it more search engine friendly" so that major search engines rank it higher in their results. But the real attractiveness to advertisers is the enormous amount of free traffic that results from SEO, and the ultimate goal of lowering their cost on keyword buying (Pay-Per-Click).

So with more and more companies looking to Search Engine Optimization as an alternative, many find themselves involved in a game of unfamiliar tech-talk, hard-pressing salesmen, and proposals which require a computer science degree to decipher.

Dont get me wrong. There are a lot of solid SEO firms with great abilities. But we have seen many SEO companies acting like bad mechanics who scam people for fixes on their car which they don't need at all", says Terrence Gordon, Performance SEOs Founder and CEO. Most people have no idea what search engine optimization actually consists of, and we have seen SEO companies feast on that". Gordon maintains over 8 years of Online Marketing experience and has lead increases to online revenues for companies such as Business.com, CareerBuilder.com, iBoost Technologies, and Village Voice Media. We believe the SEO industry currently consists of 99% tech and 1% marketing", says Gordon. ...combine that with greedy SEO firms and unsuspecting companies hungry for top rankings and youve got a recipe for trouble".

This very well may be the case. Last year a well-known SEO firm found themselves facing a class-action law suit by hundreds of companies who paid money only to have minimal and outdated and spammy" SEO techniques implemented on their site. Many found their site permanently banned from search engines like Google who put a strict emphasis on maintaining ethical SEO practices.

People are not only investing in something intangible, but SEO is a process which goes on behind the scenes", Gordon maintains. With most SEO firms, the only proof of work is from the actual results, which most companies dont know how to accurately measure anyway."

Performance SEOs founders have over 28 years of combined experience in Online Marketing, Website Development, IT and Search Engine Optimization. The companys motto is Stop taking advantage and start taking responsibility", and their mission is to offer ethical, effective, economical, and performance-based SEO solutions.

Performance SEO offers optimization with free website analytic software and a no-obligation, month-to-month commitment. The result is full accountability for the success of their clients. We try to educate our clients on what SEO involves, and set their expectations correctly", says Gordon. Our clients understand that SEO is not an overnight process but a perpetual service and an investment that should last the life of their business. We have seen returns on investments as soon as 3 months, and clients doubling and tripling their online profits within a year."

Performance SEO is headquartered in Los Angeles with offices in San Diego and Las Vegas. For more information or to contact Performance SEO visit www.PerformanceSEO.com.

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