Gold Buckle Network Announces Partnership with Urban American Television

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Entertainment companies leverage crossover opportunities for online and television content.

Gold Buckle Network™ (, The New Way To Access The West™, announced today a co-marketing partnership with Urban American Television, the television programming arm of Urban Television Network Corporation.

GBN and UATV will co-market each other’s networks using a combination of television and online advertising. UATV will air 30- and 60-second GBN commercials that promote the online Western programming network’s video and music content and General Store. GBN will also air UATV commercial spots to promote special TV content provided by UATV and shown on GBN. In addition, the two companies will host links to each other’s Web sites and participate in special promotions.

“The varied aspects of the Western lifestyle are interesting and appealing to the urban residents who make up UATV’s target audience” said GBN President Christopher F. Hill. “Western sports, outdoor activities, entertainment, and products are very popular among the millions of Western lifestyle enthusiasts living in larger urban areas.”

The leader in opinionated talk, UATV has a solid broadcast distribution infrastructure in place to reach the growing minority demographic. The network has 70 affiliates throughout the United States with household coverage of approximately 22 million. UATV is the first and only minority certified network targeted to African Americans, English-speaking Hispanics, and other urban consumers. GBN and UATV share the primary goal of providing quality programming for the entire family 24 hours a day, seven days a week, that reflects the diversity of life in America.

“UATV is extremely pleased to enter into a cross-promotion partnership with GBN, the leading Western online programming network,” notes Jacob R. Miles, III, UATV Chief Executive Officer. “GBN represents an excellent resource for content sharing, news and event coverage, and a host of other promotional opportunities which add tremendous value for our respective viewers.”

GBN and UATV represent a new breed of networks providing entertainment and other multimedia content to large yet defined consumer market segments, such as Western enthusiasts, urban community residents, and minorities. According to GBN Content Director Russ Aman, “GBN prides itself on providing family-friendly content that isn’t found on other networks, such as African American, Native American, and Mexican rodeos, documentaries, and cultural events. Regardless of personal background, these programs provide powerful, entertaining reminders about the diverse groups who have contributed to the Western tradition in America and elsewhere.”

GBN currently offers free access to its large library of all-digital Western video and audio entertainment, including rodeos, classic Western movies, country music concerts, classic Western television shows, kids’ shows, travel shows and much more. GBN subscribers can watch digital movies and videos and listen to digital music with full play, pause, rewind, and fast-forward functions. GBN extends the reach of entertainment by delivering video and audio content and unique Western-related products to global viewers over the Internet.

The GBN online network is the place to watch, listen and shop for all things Western. The Web-based GBN video player supports full-screen viewing, enabling viewers to maximize a crisp image beyond the size of typical streaming videos. Western enthusiasts wishing to view GBN Premium content along with hundreds of hours of other Western video and audio entertainment can sign up at The process is fast and simple, the GBN service requires no special hardware or software, and nothing is downloaded to the viewer’s PC.

All fans of the West can watch rodeo, movies, and TV shows, listen to country music, and shop for unique Western products at

About Gold Buckle Network (GBN)

GBN is an online TV network, music source, and department store for everything Western. At visitors watch rodeos and other Western sports, classic full-length Western movies, documentaries, lifestyle programs, kids’ shows and more. In addition, GBN Radio streams digital country music and the GBN General Store offers a great selection of unique Western-influenced products. GBN is The New Way To Access The West — an entertaining and informative online community for millions of Western enthusiasts all over the world. Businesses rely on GBN for one-to-one access to this significant consumer market.

For more information about GBN, please visit

The Gold Buckle Network name, acronym, logo, and The New Way To Access The West are trademarks of Gold Buckle Network, Inc. All rights reserved.

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Liz Lawless