(PRWEB) August 8, 2005
Columbus, Ohio (PRWEB) August 8, 2005 Â Gaining visibility in shopping search engines, measuring performance on Internet advertising campaigns, and promoting dynamic database driven websites will be the focus of the presentations given by Laura Thieme, president of Columbus-based Bizresearch, at the Jupitermedia Search Engine Strategies Conference & Expo in San Jose.
Thieme, an internationally acclaimed speaker on search marketing strategies, will present ÂPromoting Database Driven Web SitesÂ at the San Jose McEnery Convention Center August 9 at 9:45 a.m. On August 11, Thieme will present ÂMeasuring Success & Customer Acquisition CostsÂ at 9 a.m., ÂShopping Search TacticsÂ at 10:45 a.m., and ÂShopping Search & Merchant ReputationÂ at 12:45 p.m.
Retailers and web managers are often frustrated with their website not getting ranked or indexed in Google, Yahoo or MSN. Web pages stored in dynamic content management systems can often be overlooked by crawler-based search engines. Thieme will present solutions in ÂPromoting Database Driven Web Sites.Â
Marketers measure success on their Internet advertising campaign in terms of visibility, traffic, sales, acquisition costs, profitability and return on investment. Thieme will present on the latest tools and methodologies to measure search marketing campaign return-on-investment (ROI) in ÂMeasuring Success & Customer Acquisition CostsÂ.
Retailers are revving up for the 2005 Christmas shopping season. Getting an ecommerce or merchant site onto shopping search engines can be the fastest way to reach thousands of qualified consumers. Thieme will present how to get content from retail websites to shopping search engines with ÂShopping Search Tactics.Â
Consumer ratings and third party reviews often appear on shopping search engine sites. Thieme will moderate a new session on how consumer ratings and reviews can impact merchant sales and profitability during ÂShopping Search & Merchant Reputations.Â
Founded in 1997, Bizresearch provides search engine marketing and website design for retailers, law firms and Fortune 500 companies. Bizresearch clients average 40-50 percent increase in annual Web sales results. For more information, contact Laura Thieme, President of Bizresearch, 614-846-7560, or visit http://www.bizresearch.com.
President of Bizresearch
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