Promoting Retail Websites & Assessing Customer Acquisition Costs: Bizresearch’s Laura Thieme to Speak at Search Engine Strategies San Jose

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Gaining visibility in shopping search engines, measuring performance on Internet advertising campaigns, and promoting dynamic database driven websites will be the focus of the presentations given by Laura Thieme, president of Columbus-based Bizresearch.

Columbus, Ohio (PRWEB) August 8, 2005 – Gaining visibility in shopping search engines, measuring performance on Internet advertising campaigns, and promoting dynamic database driven websites will be the focus of the presentations given by Laura Thieme, president of Columbus-based Bizresearch, at the Jupitermedia Search Engine Strategies Conference & Expo in San Jose.

Thieme, an internationally acclaimed speaker on search marketing strategies, will present “Promoting Database Driven Web Sites” at the San Jose McEnery Convention Center August 9 at 9:45 a.m. On August 11, Thieme will present “Measuring Success & Customer Acquisition Costs” at 9 a.m., “Shopping Search Tactics” at 10:45 a.m., and “Shopping Search & Merchant Reputation” at 12:45 p.m.

Retailers and web managers are often frustrated with their website not getting ranked or indexed in Google, Yahoo or MSN. Web pages stored in dynamic content management systems can often be overlooked by crawler-based search engines. Thieme will present solutions in “Promoting Database Driven Web Sites.”

Marketers measure success on their Internet advertising campaign in terms of visibility, traffic, sales, acquisition costs, profitability and return on investment. Thieme will present on the latest tools and methodologies to measure search marketing campaign return-on-investment (ROI) in “Measuring Success & Customer Acquisition Costs”.

Retailers are revving up for the 2005 Christmas shopping season. Getting an ecommerce or merchant site onto shopping search engines can be the fastest way to reach thousands of qualified consumers. Thieme will present how to get content from retail websites to shopping search engines with “Shopping Search Tactics.”

Consumer ratings and third party reviews often appear on shopping search engine sites. Thieme will moderate a new session on how consumer ratings and reviews can impact merchant sales and profitability during “Shopping Search & Merchant Reputations.”

About Bizresearch:

Founded in 1997, Bizresearch provides search engine marketing and website design for retailers, law firms and Fortune 500 companies. Bizresearch clients average 40-50 percent increase in annual Web sales results. For more information, contact Laura Thieme, President of Bizresearch, 614-846-7560, or visit http://www.bizresearch.com.

Contact:

Laura Thieme,

President of Bizresearch

614-846-7560

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