Creole Potato Salad Propels "New Orleans Bill" to Entrepreneurial Success -- "Kick'n" Potato Salad Sold in Over 1,000 Delis and Supermarkets Across U.S.

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From Bourbon Street barker and Southern University Business graduate to potato salad "King."

There is something to be said for "old family recipes." New Orleans, Louisiana native Bill Washington used one to propel him to entrepreneurial success. Made from a family recipe, New Orleans Bill's Creole Potato Salad has become the side dish of choice throughout Northern and Southern California, Connecticut, Illinois, Massachusetts, Louisiana, Oklahoma, Texas, Atlanta, Georgia and the fastest-growing city in the United States, Las Vegas, Nevada. The delectable Creole Potato Salad includes a blend of his special spices and Creole flavors with just the right amount of "kick" to remind you that it is New Orleans cooking!

For the past 15 years, Washington, a former Bourbon Street barker and Southern University Business graduate, has supplied supermarkets and delis with millions of pounds of his award-winning salad. Consumers purchase New Orleans Bill's delectable salad in delicatessens and at these major supermarket deli counters: Albertsons, Safeway, Mollie Stones, Pak 'N Save, and PW supermarkets in Northern California; Albertsons stores in Southern California, Louisiana, Texas, Oklahoma and Las Vegas; Jewel and Cub supermarkets in Illinois, Shaw's in New England and Wayfield Markets in Atlanta – more than 1,000 stores in all.

Washington has always been proud of his New Orleans roots, and the distinctive cuisine that is native to the area. He wanted to create a food product that differed from the typical gumbo, jambalaya and similar foodstuffs. Early on, in his apartment kitchen, Washington prepared his family-recipe salad for cooking demonstrations that took him all over California. Tasters' reactions confirmed what he had always thought: people of all backgrounds and races love "authentic" New Orleans food. To everyone's amazement, Washington ended his conservative accounting career to make potato salad!

Sold primarily at supermarket deli counters as "Creole Potato Salad" (served by deli clerks), the salad is also sold in pre-packaged containers under the "New Orleans Bill" label in other delicatessens. When introduced in Northern California, Bill's Creole Potato Salad became the fastest selling food item in Lucky's supermarket (now Albertson's) deli history! The salad's tremendous popularity and ever increasing line-up of retail customers has propelled Bill Washington to entrepreneurial success.

Visit Bill Washington's web site ( frequently to see if his authentic Creole Potato Salad is sold in your area. New locations and new cities and states are added weekly to Bill's list of clients. If not carried in your area, ask your local store's deli department manager "why not?"

Continuing his desire to create and market tasty and innovative New Orleans recipes, Bill will soon introduce Creole Macaroni Salad and his Sweet Potato Cookies - a jazzy blend of yams and his secret spices. Bill "jams with some yams!"

Facilities in Alabama and Oakland, CA enable New Orleans Bill's Creole Foods to service wholesale customers nationwide. The zesty salad is sold to wholesale distributors under two brand names - "New Orleans Bill's" and "Mother Dear's." To obtain wholesale information, E-mail New Orleans Bill ( or visit the wholesale page on his web site.

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Toni Beckham
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