Marketing Blog Gets Public Makeover After It's Declared a 'Loser' by Blog Experts

Share Article

Got a blog that's going nowhere? Perhaps the Blog Squad can help. These two blogging experts take on "Loser Blogs" for a month-long makeover in full cyber view.

Suzanne Falter-Barns' 'Painless Self-Promotion' Blog ( is a big fat loser. Twenty-five visitors a day. Lackluster comments. Bi-weekly posts. And she calls herself a 'self promo expert'? Enter the Blog Squad, Patsi Krakoff, and Denise Wakeman, co-authors of The Build a Better Blog System and keepers of the site, These two blog experts are bent on rescuing this blog from the ho-hum of mediocrity.

"Like Suzanne and her Self-Promotion Blog, many professionals simply don’t know how to use the built-in features and designs of their blogging software," explains Ms. Wakeman. "So they don’t drive traffic to their blogs, and they don’t convert readers to clients."

Falter-Barns agrees. In a recent post titled 'A Dark Day in Blogdom,' she writes: "I’m breathing. I’m attempting a Zen-like calm. But this ain’t loading!" In a later post, however, she recovers. "Blogging rocks! Got an amazing 373 unique visitors last week -- way past my goal of 250."

Each month, Wakeman and Krakoff target a high potential "Loser Blog," and design and implement a weekly plan for improvement. Weekly coaching sessions and task lists ensue. Willing blog clients must be transparent about the process, and use the blog posts to record their changes. This intense learning environment creates a Blog Squad makeover, and plenty of ways visitors can see how to improve their own blogs.

Blogs are now common enough that Business Week recently ran a cover story titled 'How Blogs Are Changing Your Business.' It’s estimated that a new blog is now started every 7 seconds. Blog is short for "web log," and they are simple websites that anyone can create, allowing reader interaction.

Falter-Barns' challenge is to create visible results during the month of August, with the coaching of Krakoff and Wakeman. Her goal is to attract hundreds of regular visitors per day by month’s end, and increase sales at her site from blog visitors.

Denise Wakeman,, and Patsi Krakoff,, are authorities in helping independent professionals and small businesses to grow and prosper through optimizing their blogs. Between them, they have 6 blogs they post to on a regular basis covering topics from Internet marketing, blogs, ezine marketing, writing your book through your blog, and business book reviews.

For more information visit or contact Patsi Krakoff, Patsi @,

Denise Wakeman, denise @ or see their progress right now at the Painless Self Promotion Blog at

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patsi Krakoff