Are Business Blogs Really Worth The Hype?

Share Article

Business blogs are receiving a lot of attention these days, but few people can really quantify the value of a blog. Blogger John Jantsch identifies just what a blog has meant to his firm in terms of revenue and exposure.

Marketing consultant John Jantsch is gaining fame and fortune these days by way of his long standing blog, Duct Tape Marketing.

Although blogs have just hit the mainstream in business circles, Jantsch has been making four to five posts to his blog for over two years and he is harvesting the dividends of national media exposure, awards, publishing contracts and a pending book deal. While proponents often sing the praises of blogs, few can actually point to tangible returns from using the blog medium.

In the last month alone, the Duct Tape Marketing Blog was spotlighted in the Costco Connection, Entrepreneur magazine and the Washington Times. This exposure played a role in the blog being named “best small business blog” by the readers of Marketing Sherpa, an online marketing publishing web portal.

In July “Best of the Web” issue of Forbes magazine, Duct Tape Marketing was chosen as the Forbes Favorite in the category of small business blogs.

In the magazine’s review of the blog, editor Lea Goldman had this to say about Duct Tape Marketing: Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't.

Beginning August 1st, Jantsch became the featured small business blogger for Hewlett Packard’s small and medium size business division.

Jantsch is also in the negotiation stages with several book publishers for a small business marketing book titled, what else, Duct Tape Marketing. The Duct Tape Marketing Blog can be found at

Forbes Article -


John Jantsch



Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Jantsch
Visit website