World's Largest Environmental Awareness Program

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Inventor creates an ingenious promotion to recycle billions of bottle caps normally discarded.

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Inventor & CEO of Hooked On Recycling & The Original Bottle Cap Lure Company is on fire. He is starting the world’s largest bottle cap recycling program. He'll be recycling metal beer and soda caps that have been thrown away for 116 yrs. Why do our world's governments allow this? Why do we allow it?

Norm Price has been in contact with major beverage companies to educate them about how easy it would be to collect the bottle caps as they are collecting their bottles. They all told him to get stuffed and that people have been throwing them away for years. He said that's the point. Your customers have been throwing them into our lakes, rivers and parks & cities. Special events, bars, sporting events discard them by the billions here in North America alone. This is reusable metal.

That is not even the best of it yet. He told them that he makes fishing lures out of them and they would make a great promotional gift. They told him that they are their caps and that he cannot use them for fishing lures. Mr. Price told them to get stuffed. Round, round we go. Even the government has been shy about getting involved. He has volunteers collecting for him at schools, bars, pubs, events, campsites, marinas, tackle shops, and many other places. He will be having a national fishing contest, free for the public. It will be called... the Battle of The Brands

Beer vs. Beer ...Soda vs. Soda. Which one will win?

Told you it gets better.

College and university students manufacture the lures that are made out of these bottle caps. This product has many pluses and no downfalls. Mr. Price's friend, Andy Vander Ploeg, is the three-time Canadian sport fishing champion. Vander Ploeg, with the help of this functional lure, has won the title three years in a row. The Bottle Cap Lure was featured on the front page of the Milwaukee Journal Sentinel's Business page, in July's issue of Field & Stream and the UK's Tackle Trade World magazine & the September issue of FHM US swimsuit magazine, with more yet to come. This is a fun project for Mr. Price and he is even custom printing company's & group's logos on bottle caps and the packaging. Hooked On You Promotions... Hooked On Education..... Hooked On Recycling... Hooked On Beer.... Hooked On Employment..... Hooked On World Peace.    

Norm is hoping to pick up sponsors along the way. Meanwhile sales are helping him right now. For those who have tossed caps away, you too can make a difference now. Vote in the online poll on his website.

He has no support from the beverage industry and no support from governments. Both have declined. All his profits are going into collecting more bottle caps.

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