Swing Ltd. to Launch Trendy New Swing and Sacchi Brand Products at the August 2005 New York International Gift Fair

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Swing Ltd., a leading wholesale product design company based in Concord, Massachusetts, will be launching several new product lines at the August 2005 New York International Gift Fair (NYIGF). Fresh collections from Swing Ltd. include key chain wallets, journals, MP3 player cases, miniature games, artist sketch sets, notepads, frames and mailable frames. Design themes for the new collection incorporate signature embossed accents, innovative color and contrast, luxe stitching details and imaginative combinations of beautiful, textural materials.

Swing Ltd., a leading wholesale product design company based in Concord, Massachusetts, will unveil its newest products at this month’s New York International Gift Fair (NYIGF), extending Swing’s reputation for setting trends while creating stunning, high-end designs at affordable prices. The much anticipated new collection will be showcased at the Swing|Sacchi booth at the NYIGF at the Jacob K. Javits Center from Sunday, August 14, through Thursday, August 18.

Through its two brands, Swing® and Sacchi®, Swing Ltd. has been designing and manufacturing stylish, affordable home products for more than 14 years. The August 2005 collection of Swing brand products showcases fresh frames, eye-catching key chain wallets, chic journals and hip MP3 player cases. The new Sacchi brand collection is a playful mix of fun and color, offering several unique miniature game collections, artist sketch sets, purse-sized notepads, and a wide selection of mailable frames—a must for the upcoming holiday season.

The Swing and Sacchi brand August 2005 collections offer sophisticated styles with colorful, trendy accents. Swing Ltd. takes pride in its products which are fun, functional and fashion-forward—but won’t break the bank. The new collections aim to please with a sweep of earthy, natural tones and bright, vibrant shades. Design themes for the new collection include signature embossed accents, innovative color and contrast, luxe stitching details and imaginative combinations of beautiful, textural materials.

The Sacchi collection of mailable frames is truly giftware industry news. Mailing a picture to a loved one has never been simpler or more attractive. Combining a high-quality mat and faux-leather borders with a simple message, the mailable frames showcase a favorite 4" x 6" photo. The traditional line of mailable frames is available in six vibrant hues, while the holiday line offers classic shades of gold, silver and red. The easy-to-assemble frames are an effortless way to bring joy to friends and family for years to come.

“Mix” and “Mix Mini,” Swing’s iPod®-compatible MP3 player cases, are sure to top holiday wish lists this year. Consumers will be thrilled to find an affordable iPod carrier that has more than utility in mind. Designed to meld function and fashion, the sleek design in six great colors means “Mix” is sure to strike a chord with any iPod owner.

The designers at Swing Ltd. know that making a purchase means making a connection. Everett Bramhall, president and co-owner of Swing Ltd., remarks, “Each product must have a personality that allows the customer to say something about themselves through the use, purchase or presentation of that product. The Swing Ltd. design philosophy is all about being original. While we are aware of marketplace trends, we constantly strive to lead those trends.” Choice materials, style nuances and product attitude are what today’s savvy consumer demand. Current industry trends include a push for clean designs in an array of natural materials, earthy textures and rich colors.

About Swing Ltd.: Swing Ltd., a wholesale company, designs and produces innovative home products ranging from office and travel accessories to tabletop and dining items. Through its two brands, Swing and Sacchi, Swing Ltd. has been creating stylish home products for more than 14 years. Swing Ltd. products are sold at fine retailers nationwide. To contact Swing Ltd., visit http://www.swingdesign.com or call 978-371-2211.

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Vanessa Hunnibell