We're focusing first on sponsorships, contests, product tie-ins, public service announcements, and offering premium placement to select advertisers
Phoenix, AZ (PRWEB) August 10, 2005
STG Media Corp., the fastest-growing international print media placement consulting agency, announced this week that it has signed an exclusive agreement to represent Tiger Beat and BOP magazines. This partnership will enable advertisers worldwide targeting females 11-16 years old new opportunities for building brand awareness at a young age.
"Teens today represent $170 billion in consumer spending Â Wow! They're trend-setters who live to shop, have customized cell phones and credit cards, not to mention theyÂre the fastest-growing age group since the baby boomers," said STG Media Corp. CEO, Brett P. Benning.
STG Media Corp. and Laufer Media both realize the potential of joining forces, and are exploring new ways to bring advertisers and teens together. "We're focusing first on sponsorships, contests, product tie-ins, public service announcements, and offering premium placement to select advertisers," said Thomas Lark, STG Media Corp.'s President, who will be overseeing the integration project. "83% of teen girls say advertising influences their purchases and that magazines are the most effective way to reach them. If the message is positive and wholesome, there is no better vehicle for that message than Tiger Beat and Bop."
Since 1965, Tiger Beat and Bop magazines have delighted America's teenagers with the latest in movies, music, fashion and celebrity photos and gossip. With strong newsstand sell-through, and a combined pass-along readership over 2 million each month, Tiger Beat and Bop truly deliver the teen girl demographic like no other publications available.
Tiger Beat was sold to Primedia late in 1998 by former publisher Sterling-McFadden. It was purchased in 2003 by Scott Laufer, son of founder, Chuck Laufer.
Based in Phoenix, AZ, STG Media Corp. specializes direct response print marketing and has offices in Phoenix, Los Angeles, Houston and Toronto. For more information visit http://www.stgmediacorp.com or call Daniel Krones, Vice President of Print Media Marketing, at 480-699-6078.
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