Marketing Leaders from Sybase, Red Hat, and Miller Heiman to Present Case Studies at MarketingSherpa Business-to-Business Lead Generation Summits

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MarketingSherpa announced today that marketers from Sybase, Red Hat, Miller Heiman, and B&K Precision Instruments will be among the 15 B-to-B Lead Generation Summit presenters this fall. The Summit will also feature advanced tutorials on B-to-B public relations, search and email marketing. For a complete speaker list and agenda, visit

MarketingSherpa, a publisher of Case Studies and research for marketing professionals, today announced the speaker line-up for its 2005 B-to-B Lead Generation Summit to be held this fall in both Boston and San Francisco. For a complete speaker list and agenda, visit

Marketing executives from five companies, including Sybase, Red Hat, Miller Heiman and B&K Precision Instruments will be presenting new Case Studies detailing their own lead generation marketing campaigns and results.

In addition, the Summit will also feature 10 advanced tutorials on topics including:

  • Business-to-Business public relations
  • Online PR tactics for lead generation (aka SEO PR)
  • Search engine marketing (including PPC and SEO)
  • Web site revamps to convert more visitors into leads
  • Convincing current clients to allow a public Case Study about their results
  • Email marketing tactics to shorten the sales cycle

This two-day Summit is the world's only advanced educational event for upper-level marketers that focuses on lead generation and nurturing tactics both online and offline, including measuring ROI, telemarketing, direct marketing, and how to solve the sales versus marketing gap.

MarketingSherpa's Lead Generation Summit is scheduled to be held October 24-25th in the Boston area (Waltham), and November 17-18 in downtown San Francisco. Last year's Summit was a sell-out event. Potential attendees can reserve tickets at

About MarketingSherpa, Inc.

173,000 advertising, marketing and PR professionals read MarketingSherpa's Case Studies every week. Praised by The Economist, Harvard Business School's Working Knowledge Site, and, MarketingSherpa publishes a wide range of Benchmark Guides, Buyer's Guides, and instructional How-to Reports plus a Case Study Library. More information at

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June Holaday