Velociti Partners Captures Coremetrics’ Client Perception with Customer Insight Program

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Velociti Partners, Inc., a premier research and marketing consulting firm, announced today that Coremetrics, Inc. has gained invaluable insights from its Customer Insights Program.

Velociti Partners, Inc., a premier research and marketing consulting firm, announced today that Coremetrics, a leading provider of Web analytics, has utilized Velociti's proprietary research program to improve sales processes and marketing strategies while honing training and product upgrades.

Using Velociti Partners' Customer Insight Program, the firm's methodical interview and analysis process, Coremetrics has gained strategic insights to align themselves with their future customer needs and target customer base.

“In working with Velociti Partners, we have been able to gain invaluable insights into how our customers perceive our company and business practices,” said Robin Williamson, Vice President of Client Services for Coremetrics. “We selected Velociti Partners because of their unique methodology and in-depth process for gathering client insights. Their team of technical experts is able to drill down to more substantial and second tier information while maintaining a good relationship with our customers and clients. They spend the time to create a customized and detailed report set that can be utilized throughout multiple levels and departments within our organization.”

In 2004, Coremetrics signed over 100 online brands across the retail, financial services, and travel industries. Since the company's launch, Coremetrics has been the top Web analytics provider to the retail segment; in 2004 it broadened its lead with new clients including Abercrombie & Fitch, Home Shopping Network, and Lands' End. Coremetrics also continued to successfully penetrate the financial services market by signing leaders such as Centex, ShareBuilder, TaxBrain, and Upromise. Further, Coremetrics benefited from a customer retention rate of 99 percent - one of the highest in the industry.

Working with Velociti Partners, Coremetrics was able to capture the customer perception of their product offerings and customer service through in-depth interviews and analysis. In receiving actionable information, Coremetrics used the results gathered to share strategy advances throughout multiple tiers in the organization. The reports generated by Velociti Partners were used in Coremetrics departments from sales and marketing to business development to provide detailed perceptions and actionable results in future business and strategic planning.

About Coremetrics, Inc.:

Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 400 clients and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas, and London, England. To learn more about Coremetrics, visit or call 877-721-CORE. Coremetrics has strongly supported online privacy since its inception. To learn more, visit

About Velociti Partners, Inc.:

Velociti Partners, Inc. is the premier research and marketing consulting firm for technology enterprises. Through a suite of strategic marketing services, they deliver in-depth and actionable information to some of the most sophisticated technology marketing organizations in the world. The firm's modular services focused on Win/Loss Analysis, Customer Insights, Competitive Assessments, and Market Intelligence are leveraged by the Fortune 500 and emerging organizations alike. Based in the San Francisco Bay Area, Velociti Principals and Senior Consultants each have several years of operational experience with leading technology firms, strategy firms, and start-up ventures and play active roles in all client engagements. The firm is comprised of a group of tightly knit, talented individuals that maintain a corporate culture of integrity, continuous education, and achievement. Above all, Velociti Partners is passionate about delivering results. To find out more about Velociti Partners, visit


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Divya Ramachandran

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