Santa Rosa, Calif. (PRWEB) August 11, 2005
Alexander Graham Bell changed the world in 1876 when he discovered the telephone, inspiring dozens of related technologies in the future with his words: ÂLeave the beaten track occasionally and dive into the woods. Â All really big discoveries are the result of thought.Â
One of the latest developments to enhance telecommunications for both businesses and consumers has been created by 1-800-LISTINGÂ®. The system offers advertisers a new frontier for reaching an untapped market and gives the public free access to directory assistance.
More than three years after its creation, the Pay Per Play Â Target Advertising Â Directory Assistance system is under review by the U.S. Patent & Trademark Office. With this patent in the develop stage, the company 1-800-LISTINGÂ® Â which has a proven track record with its trademarked Vanity 800 number invention Â is currently seeking investors or a buyer.
For consumers, the PPPTADA system was created to combat exorbitant directory assistance charges that can range from 35 cents to $1.25 per call. For businesses, the system offers a unique marketing advantage with its ability to target a specific audience.
One of the key features of the system is its simplicity. When a consumer calls 1-800-LISTINGÂ® instead of 411 or 555-1212, they receive directory assistance for no charge. When a number is requested by the caller, a 10-second pre-recorded message of a related business will play while the system searches for the number. For example, if a caller asks for American Airlines, they will hear a message from a company targeting that industry, such as United or Southwest Airlines. The caller then has the option to be transferred to the particular advertiser by pressing 1, or hold to receive the requested listing.
ÂThe system will replace 411 and paid directory assistance because itÂs free.Â says Scott Wolmuth, owner and founder of 1-800-LISTINGÂ®. ÂAnd equally important Â the ads played will be required to be ads that bring value to the consumer. Ads with special sales, special offers, guarantees and new offers. These are the two reasons weÂll replace the directory assistance model and eventually license our PPPTADA to the Baby Bells.Â
Wolmuth developed 1-800-LISTINGÂ® originally to help fellow real estate professionals establish better communication with clients. The shared-use technology of the toll-free vanity 800 numbers gives busy professionals increased market presence and higher profits. ItÂs WolmuthÂs intention to replace this current use of 1-800-LISTINGÂ®, expanding the potential of this technology in order to serve the greater good for the consumer and help businesses thrive.
2853 Elk Lane
Santa Rosa, CA 95407
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