The Brand Atlanta Campaign Chooses Spunlogic

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The Brand Atlanta Campaign has enlisted Spunlogic to showcase its revitalized brand through a newly developed Web site. Spunlogic will utilize its expertise in online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications to bring AtlantaÂ?s new identity to the web.

The Brand Atlanta Campaign has enlisted Spunlogic to showcase its revitalized brand through a newly developed Web site. Spunlogic will utilize its expertise in online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications in collaboration with the Campaign’s advertising agencies, Grey Worldwide Atlanta and Lattimer Moffitt Communications, to bring Atlanta’s new identity to the web.

“We are extremely excited about our selection to work with The Brand Atlanta Campaign,” said Jeff Hilimire, president of Spunlogic. “It has always been important to our agency to work with Atlanta organizations and help promote the city. This Web site and related online marketing efforts will tie the entire Campaign together, communicating with residents, visitors and businesses. Atlanta has so much to offer and we’re looking forward to communicating that through the Web site.”

“We have partnered with Spunlogic in the past and have always been impressed with their ability to deliver creative, interactive thinking,” said Mark Goldman, president of Grey Worldwide Atlanta. “Their expertise in online user behavior made them a perfect fit for this complex and challenging project. We are confident that they will do a great job presenting Atlanta through the site.”

Spunlogic’s client list includes several Atlanta organizations, including the Georgia Aquarium, the Atlanta Convention and Visitors Bureau and the Atlanta Development Authority.

About The Brand Atlanta Campaign

The Brand Atlanta Campaign, launched in February 2005, was inspired by Mayor Shirley Franklin’s New Century Economic Development Plan. The Campaign is a public/private initiative focused on creating a new, compelling brand identity and integrated marketing plan for Atlanta. The Campaign works in partnership with the Atlanta Committee for Progress (ACP). The ACP, chaired by A.D. "Pete" Correll, chief executive officer and chairman of Georgia-Pacific Corp., collaborates with the City of Atlanta on economic development initiatives, advises and guides business recruitment efforts and capitalizes on synergies between city government, business and community leadership. The Brand Atlanta Campaign committee includes volunteers from diverse backgrounds such as city government, civic organizations and local businesses.

About Spunlogic

Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic at sales@spunlogic.com or call 404.806.6970.

Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.

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Jeff Hilimire
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