Charities: The New Face of Online Dating

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Online dating communities have been the fastest growing sector online over the last 2 years. This is paralleled with charities that are struggling financially due to government cutbacks and an ever increasing competition for the very elusive donor dollar. Venture Initiatives for Philanthropy (V.I.P.) has aggressively set out to bridge the two through SingleswithHeart.com.

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Online dating communities have been the fastest growing sector online over the last 2 years. This is paralleled with charities that are struggling financially due to government cutbacks and an ever increasing competition for the very elusive donor dollar.

Venture Initiatives for Philanthropy (V.I.P.) has aggressively set out to bridge the two through SingleswithHeart.com. The singles benefit from unlimited time in chat rooms, private messaging and audio / video technology all located within a unique online environment. Business owner Ms. Pappin was quoted as saying "an overwhelming number of the singles surveyed indicated that they would appreciate an online area with an ambiance closer to a quaint café rather than the historical party atmosphere." Singles may post stories read articles while never having to contend with any offensive material.

From the onset the http://www.singleswithheart.com site was designed with the knowledge that it would work through informal partnerships with charities. As such, a substantial amount of detail went into creating a dynamic site that would not contain offensive material.    One participating charity stated early on “…although excited at the prospect of a new revenue stream the true excitement came after visiting the site and finding there was no shocking or embarrassing content…”

Charities are responding with enthusiasm from as far away as the UK, where websites have posted articles to their sites informing charities about http://www.SingleswithHeart.com

About V.I.P.

Creating and maintaining financial sustainability is becoming an ever increasing challenge for today’s charities. Communities currently rely on the services of this sector more than ever. The ability for many charities to access main stream revenue opportunities through business initiatives is not always an option for smaller charities. Management, start up time and seed funding are but a few of the hurdles they would face. V.I.P. is committed to starting businesses that informally partner with charities to provide them with access to new sources of revenue while providing conscientious consumers first rate services and products that support the consumer’s community. Entrepreneur Ms. Elisa Pappin developed the following formula for initiative development: minimum volunteer hours + zero financial risk to the charity while equaling a high financial return for the charity is the base formula for the development of new V.I.P. businesses. The first to be launched is http://www.SingleswithHeart.com.

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