Zensah™ Performance Apparel Launches Innovative Seamless Performance Socks at Outdoor Retailer

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Innovative seamless socks are blister resistant and more comfortable than any other performance apparel socks.

Zensah™ (http://www.zensah.com), the originator of seamless performance apparel, introduces seamless performance socks at Outdoor Retailer. The Zensah™ socks are the first socks which have both performance features as well as comfort.

Most socks used by athletes may wick moisture away, but they are very coarse on the skin causing discomfort and blisters. Now athletes no longer have to compromise performance for comfort. Silver ions embedded in Zensah™ socks inhibit bacteria growth and dissipate heat created by friction between sock and sneaker.

“Using Zensah™ Fabric, our engineers have created the first performance sock which are blister resistant, moisture wicking and are also comfortable. Your feet will thank you,” says Ryan Oliver Director of Marketing. “The initial feedback from athletic trainers has exceeded our expectations. Zensah™ socks have raised the bar by which all socks will be judged.”

Zensah™ sock technology includes:

1.    Seamless construction

2.    Anti-Bacterial fibers reduce the risk of bacteria growth

3.    Ergonomic padding protect the toe and heal area

4.    Built in arch support

5.    Blister resistant

The socks will be launched at Outdoor Retailer Summer Market 2005 held in Salt Lake City, Utah from August 11-14 at the Salt Palace Convention Center.

Zensah™ Performance socks range in price from $12.95 to 17.95, and include styles specifically engineered for the running, cycling, outdoor climbing, hiking, fly fishing and skiing markets. Zensah™ socks can be purchased at athletic specialty stores, or online at http://www.zensah.com.

Outdoor Retailer is recognized as the tradeshow venue of choice for the Outdoor Specialty Industry and is the leading business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors.

About Zensah™ Performance Apparel:

Zensah™, the originator of seamless athletic apparel, is dedicated to developing and marketing seamless performance apparel for athletes. Zensah™ products are ideal for running, cycling, hiking, climbing, fly fishing, and other outdoor sports The company has developed proprietary technology which provides exceptional comfort and moisture wicking traits for athletes. For more information contact Zensah™ via http://www.zensah.com

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Ryan Oliver
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