Now Offers Free End-Consumer Service For Operator Independent Mobile Text Messaging

Share Article challenges mobile operators with a new operator independent service for mobile text messaging directly from mobile phones. The globally available service is free of charge.

Content providers are discovering that they finally can add personalized mobile services at a very low cost compared to SMS

Mobile Trends Europe AB is now offering mobispine, a free operator independent service for mobile text messaging. The mobispine concept ( brings a completely new attitude to the ever-growing mobile instant messaging community. The tool for personal communications of the younger generation has become not only incredibly cheap, but also friendlier, more capable and definitely more fun.

Compared to an SMS or MMS, mobispine is approximately 100 times cheaper -- a text message only costs approximately 0.001 EUR, and an image message is available for less than 1 eurocent. The mobispine service is offered free of charge to the end-consumer. The only cost associated with mobispine is the data traffic charge (charged by the operator), which is more or less negligible at normal transfer volumes.

"Our main objective has been to create a service that is easy to use and install for ordinary people. Even the best idea fails if it requires a specialist to set up the service. To attract the mass market, we offer the service free of charge," Mobile Trends CEO Joacim Boivie says.

Mobispine is very easy to sign up and get started. The service is independent of telecom operator and geographic location, and the only requirements are an internet connection from the mobile phone, via GPRS or 3G (UMTS), and that the phone supports Java MIDP2.0. All major mobile phone brands are supported, including Sony Ericsson, Nokia, Samsung and Motorola.

Mobispine takes full advantage of the new technology available in the mobile networks and the telephones. The service is based on Java and Internet technologies and has a unique plug-in architecture for allowing new services to be easily implemented. Mobispine Instant Messaging is the first application on this platform and will shortly be followed by a number of new, personalized information services.

There has been a big interest in the service from the market, and the company already has a number of signed contracts with information providers and an ever-increasing number of users.

"With our unique product, I expect a very dramatic growth within the coming months," Director of Sales Joakim Hilj says. "Content providers are discovering that they finally can add personalized mobile services at a very low cost compared to SMS," he continues.

About Mobile Trends Europe AB:

Mobispine is provided by the Swedish company Mobile Trends Europe AB with its headquarters in Globen City, Stockholm.

Mobile Trends Europe AB

Arenavagen 41,

12177 Stockholm-Globen

Contact person: Joakim Hilj

Company homepage:
Mobispine homepage:

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