Indaba opens up new markets for online booksellers

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Indaba Systems, maker of software behind the success of Better World Books, a successful high-volume online book reseller, announces the launch of its new powerful tool for online booksellers. The release of its new product will take place Aug. 16.

San Francisco, Calif., Aug. 11, 2005 – After three years of development and a successful beta run, Indaba Systems has announced the launch of their debut software for Aug. 16. A powerful tool for online booksellers, Indaba is a complete suite of functions that manages inventory across twelve marketplaces, more than any other software on the market today.

Software for a better world:

Indaba software is behind the success of Better World Books, a successful high-volume online book reseller with a firm belief in socially conscious capitalism. In its effort to promote literacy and education, Better World Books gives away 100 percent of profits (sales less all costs) to its non-profit literacy partners.

“We were looking for a way to use technology to keep company costs at a minimum, but the requirements of selling on multiple marketplaces were making that difficult,” said co-founder and COO of Better World Books Christopher Fuchs. “Indaba software is the perfect way for a strong seller to cut down on time-consuming—and therefore expensive—tasks while never losing track of what is selling where, and for how much.”

Designed for the online seller:

In the application, a fully developed e-mail module with a simple interface is combined with a powerful template system to automate customer service, while the inventory management component allows sellers to update their stock across a dozen markets, so that no item is “sold” twice. A robust and flexible pricing mechanism allows sellers to automate the pricing of their inventory using complex algorithms. Also integrated is a full suite of fulfillment features, including shipping label and packing slip creation.

“Indaba shows sellers true market potential,” said Evan Brown, Indaba Customer Support Team Manager. “Most of the sellers who have used the beta version of Indaba have increased sales by over 30 percent in less than two months and have substantially improved their feedback ratings. They're in love with the software.”

Multiple marketplaces for sellers small and large

Indaba is notable for the large number of marketplaces it supports. Amazon sites (both US and the five international sites), eBay stores and Prostores, Half, Alibris, Abebooks, Biblio and TextbookX are all supported directly, while Barnes & Noble and Borders are supported indirectly, as are shopping engines Froogle,, Shopzilla and Yahoo! Shopping. Support for eBay auctions is planned for the first post-launch update.

Indaba will release its software in two versions: Indaba i1 for small sellers and Indaba i2 for bigger sellers. Also scheduled for release is the company's innovative, patent-pending search-and-match software, ASIN Assassin, which allows sellers to instantly find ASINs on Amazon.

For more information, contact:

Maya Mirsky, Marketing Director
Indaba Systems, LLC.

116 New Montgomery St.

San Francisco, 94105

(415) 335-4678


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Maya Mirsky
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