Unlocking the New Baby Boomer Paradigm: "Vida Pura"

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Increasingly what is deemed important is no longer material acquisition, but rather pursuing a lifestyle abundant in personal and societal value.

As the Greatest Generation proudly walks into the sunset of their lives, lives characterized by insurmountable successes and tragic losses, their vast assets are increasingly transferring to their heirs: the Baby Boomers.

The merger of this generational wealth is nearly incomprehensible. Vast real estate holdings, sizeable equity stakes, and venerable self-made businesses have all markedly appreciated in sync with the Boomers own transition from corporate America.

Boomers now find themselves in opportunistic straits with their formal education and corporate careers pinnacled the question certainly arises, now what? A growing trend amongst affluent Boomers is actually something quite Gen X; moving from traditionally suburban residences into metropolitan condominium living that offers decreased ownership responsibilities coupled with a new found interest in the arts, sporting events, and convenient access to major airline hubs.

Wine, foreign travel and living the dolce vita never required much arm-twisting to the Boomers, but some Boomers are going one step, or country rather, further; immersing themselves in wholly new cultures championing "vida pura"--the pure life.

La Paz, Mexico is just one example, but perhaps the best. It has become one of the top retirement destinations for both Americans and Canadians alike eager to shed their Northern winters in anticipation of peaceful, pleasant year-round sunshine. Another budding Florida? Think again, amigo. The Floridian retirement of their parents' generation is seemingly too passé for this growing group of expatriates who speak the language, adopt customs, and live (somewhat) like the locals.

With considerable assets providing a steady stream of income, the ability to experience a decidedly different culture has become the new rage. Tom Rapko's critically acclaimed novel "Diving the Seamount" provides a laudable segway into this trend's evolution.

"Diving the Seamount" is set in La Paz and chronicles the adventures of eight characters, from La Paz and the United States, as they collectively discover what it truly means to live the pure life. Over the course of the novel Rapko explores the Boomers' lifestyle dichotomy and challenges their established societal norms.

Many Boomers have thoroughly embraced this cultural identity shift. Grueling corporate work-weeks have morphed into compelling ventures; from becoming a sail boat captain chartering out fishing tours or starting a locally-inspired restaurant perched on panoramic cliffs.

The trend so clearly defined in "Diving the Seamount" is simplicity; vida pura. Increasingly what is deemed important is no longer material acquisition, but rather pursuing a lifestyle abundant in the value found in friends' laughter, an ocean breeze, or simply a day working outdoors. A new paradigm indeed.

"Diving the Seamount" by Tom Rapko, ISBN 0595320856, is available for $11.95 at all major book retailers including Amazon.com and Barnes & Noble.

Tom Rapko is an avid scuba diver and underwater photographer. With over a thousand dives on five continents, he holds a special place in his heart for the Baja peninsula. He lives in Boston with his wonderful family and enjoys helping individuals and families achieve their life goals.


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