(PRWEB) August 15, 2005
Pay-Per-Click advertising (PPC) is a new and increasingly popular form of marketing on the Internet. Through a simple bidding process, you can purchase favorable position on the search engine results for specific keyword searches that you choose. You pay for results only on a per visit or "per click" basis, hence the name: Pay Per Click Advertising.
Advantages of Pay-Per-Click
PPC Advertising can get fast results. Also, PPC Marketing enables you to plan your monthly or quarterly marketing expenditures efficiently. Because it provides clear statistical results, PPC allows you to quickly determine costs to produce an exact Return on Investment (ROI). With PPC. you will begin to see measurable results in as little as a few days!
The two major players in the Pay-Per-Click Marketing arena: Overture and Google. Together, they represent 89% of the searches done in North America. Google is a search engine that provides PPC for its searches, Overture (owned by Yahoo) is a company that does the same for several search engines. Overture Pay Per Click Marketing (Yahoo), is the largest pay-per-click network on the Internet. They are a publicly traded company and generate over a billion dollars in revenue each year by syndicating pay-per-click ads to Yahoo.com, MSN.com, and more major search engines and content portals. When you submit your ads to Overture, Overture will then distribute your ads to the search engines they represent. (approx 35% of searches overall.)
Google Pay Per Click Marketing employs the Google Ad Words program. Not only will your ads show on the extremely popular Google search result pages, they will also be shown on AOL.com, and other sites due to GoogleÂs syndication relationships. (approx. 55% of searches overall).Pay-Per-Click and Topic Pages "Topic Pages" can also make effective use of Pay-Per-Click Marketing to enhance their ranking. The technique of using Pay-Per-Click for Topic Pages can be especially effective when your product or service is in a highly competitive industry. Properly designed Topic Pages will improve rankings algorithmically and also gain added position via Pay-Per-Click.
Another form is the up and coming Pay Per Click in the 2nd Tier including Miva, Kanoodle, RedZee, and a few others. With the costs inflating on the main searches many advertisers are looking to lower marketing costs by leveraging a medium of 1st and 2nd tier. You will find that the cost per click is a lot lower which may allow you a chance to get your most desired keywords that may be overpriced on Overture and Google.
Does Pay-Per-Click Marketing make sense for my business?
Most businesses can benefit from PPC Marketing. But like any powerful marketing method, PPC Marketing must be planned and managed to assure the best results. If you are not careful you could waste money if you are not keeping close enough relevancy. Example of this would be an Orlando Real Estate Agency advertising under the keyword Orlando. You get the picture.
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