Poll: Podcasting Popularity More Hype Than Reality

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Mobile text messaging poll reveals that less than 15% of U.S. respondents listen to podcasts.

Roswell, GA (PRWEB) August 16, 2005 – Despite recent media hype about the growing podcasting phenomenon, less than 15% of U.S. respondents listen to podcasts according to data released today by mobile market intelligence pioneer CLX.

CLX conducted the text-message-based poll using its proprietary PollCast(TM) application to garner responses from 8,481 text-messaging users through their cell phones. The surprising results from the poll indicate that over 85% of the respondents do not listen to podcasts.

The age breakdown of the respondents provides another startling glimpse at the reality of podcasting. Remarkably, the two age groups of respondents most likely to listen to podcasts are the 45- to 55-year-old and the 55-year-old and over groups. Over 21% of each of these two groups report listening to podcasts. Conversely, only 13.3% of the 15- to 24-year-old demographic listens to the digitally recorded audio files.

“The results of this poll show that companies can’t just accept the conventional wisdom when trying to understand their markets. PollCast lets our clients instantly validate or rethink business assumptions from their desktop based on real-time market intelligence from real consumers,” said Dave Williams, CEO of CLX.

The PollCast subscriber base, called MemberMatrix(TM), is comprised of mobile opt-in users with text messaging capability from around the country. The program is free and open to all persons 15 years old and up. Each time a subscriber responds to a text message from PollCast, he/she earns cash compensation from the poll’s sponsor. To join PollCast, visit http://www.pollcast.com.

About CLX

CLX LLC (CLX) is an Atlanta-based company founded in 2003. The company utilizes its proprietary PollCast application to conduct instant mobile marketing and research campaigns for major retailers, consumer brands, and marketing companies. Using PollCast, a marketer or market researcher has the ability to precisely target an audience at any level of granularity and analyze the results in minutes and hours. This speed, accuracy, efficiency and impressive response rate provide CLX’s PollCast clients with a strategic competitive advantage in targeting, penetrating, and researching the world of the wireless consumer.


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Mark Moehlman
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