Off The Wall 3D Brings Billboards into a New Dimension with Eye-Catching Enhancements

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The new outdoor media company offers air-sculpted 3D enhancements that take out-of-home media out of the ordinary.

Off The Wall 3D, an innovative, new outdoor media company is the creative genius behind 3D air-sculpted billboard enhancements providing dynamic solutions to the conventional out-of-home medium.

Air sculptures literally stand out from the wall transforming flat, 2-dimensional billboards into a memorable 3-dimensional viewing experience without the expense, labor, or logistics associated with traditional 3D modeling.

“Our approach is to make the process extremely easy for our clients. You are limited only by your imagination,” said Account Manager Chiara Iusso-Reid. Clients submit a 2-dimensional mockup of their creative campaign and a portion is mathematically modeled into an attention–grabbing 3D enhancement that stands out from the rest of the board.

The entire process is approximately one-tenth the price point of standard 3D modeling and delivers a compelling brand message, alowing clients to maximize their GRP Buy (Gross Rating Points). “The enhancements on one board are so memorable and cost effective that you are able to deliver mass impact in multiple locations,” said Chiara.

The compact deflated sculptures come in a hockey-style duffle bag and are easy to transport and collapse. Once filled with air, the nylon-encased sculptures are built to withstand the elements. Production time typically runs from four to six weeks from inception to delivery and installation.

Off The Wall 3D, a division of Air Technology and Windship International, was created in 2005 by Eddy Carolan as a way to add value, creativity and flexibility to traditional billboard enhancements. “The innovation is cost!! We help make your messages memorable; memorable messages equal successful campaigns. Now there is no need to sacrifice creativity for budget.”

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Robert Shockey
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