Cool Pool Deals Introduces Ian's Cool Pool Pics, Web Site to Offer Shoppers Expert Advice on Pools and Pool Accessories

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The Internet's own 'swimming hole,' Cool Pool Deals (http://www.coolpooldeals.com) is set to launch "Ian's Cool Pool Picks." Referring to Cool Pool Deals' CEO Ian Murray, Ian's Cool Pool Picks will showcase a particular pool-related product endorsed by the experts.

The Internet's own 'swimming hole,' Cool Pool Deals (http://www.coolpooldeals.com) is set to launch "Ian's Cool Pool Picks." Referring to Cool Pool Deals' CEO Ian Murray, Ian's Cool Pool Picks will showcase a particular pool-related product endorsed by the experts.

“We realized that even on a well-organized site that's easy for people to use, what many customers were looking for was not just a selection, but an actual recommendation in a particular category," Murray said. "Many of the phone calls our customer service department receives are related to choosing the best product in a particular category — choosing one pool cover over another, for example. We decided to launch Ian's Cool Pool Picks to give our customers that little bit of extra info about a product that just doesn't come stamped on the side of the manufacturer's box.”

Ian's Cool Pool Picks will be available from the home page of the Cool Pool Deals web site. Updated monthly, the picks will cover everything from chemical kits to covers. Customers can even nominate a type of product for the 'picking' by sending an e-mail to picks@coolpooldeals.com.

“Being a lifelong pool owner myself, I know how frustrating it is to purchase a product that looks good, but just doesn't work like it should. We stand behind the quality of every product offered at Cool Pool Deals — and these 'picks' are products that lead the category in terms of quality of construction, abundance of features and overall functionality and practicality."

Ian's premier Cool Pool Pick is scheduled for August 18, 2005.

About Cool Pool Deals, Inc.

Based in the western suburbs of Chicago, Illinois, Cool Pool Deals, Inc. is an online provider of swimming pools and swimming pool supplies. With more than 55 years combined experience in the swimming pool industry, coolpooldeals.com brings low prices, high quality and unparalleled customer service. For more information, visit http://www.coolpooldeals.com or call 800-768-0356.

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Ian Murray